Social Media Manager

Job Description

TruGreen is committed to providing personalized attention for our associates. We focus on developing our people by building proud, dynamic teams while helping associates reach their personal and professional goals.

We continuously strive to make TruGreen an employer of choice and "a great place to work!"

Position Overview

TruGreen is seeking a dynamic and creative Social Media Manager to join our team. As the Social Media Manager at TruGreen, you will play a pivotal role in shaping our online presence, fostering community engagement, and driving brand demand through compelling content and impactful campaigns.

You will be responsible for creating and implementing strategies that resonate with our target audience, utilizing various social media platforms to strengthen our brand identity, drive demand and promote our services.

Responsibilities

• Develop and curate engaging and visually appealing content across multiple social media platforms.
• Create multimedia content, including graphics, videos, and written posts, aligned with TruGreen's brand voice and values.
• Collaborate with external agencies to ensure cohesive and impactful campaign and creative execution.
• Plan and execute effective social media content to drive brand awareness and demand for TruGreen's services.
• Collaborate with cross-functional teams to align campaigns with broader marketing and business objectives.
• Utilize trending topics to enhance the visibility of TruGreen in the online space.
• Foster a sense of community among TruGreen's audience by actively engaging with followers, responding to comments, and participating in relevant conversations.
• Implement strategies to grow and strengthen TruGreen's social media community.
• Monitor and analyze social media performance metrics to assess the effectiveness of campaigns and content.
• Provide regular reports and insights to guide future social media strategies.

Education and Experience Requirements

• Bachelor’s degree in marketing, business, economics, or a related field.
• Proven track record with 7+ years managing social media channels and strategy

Knowledge, Skills, and Abilities

• Proven ability to increase and sustain high levels of engagement across social media channels.
• Ability to enhance brand visibility and maintain positive sentiment through effective social media strategies.
• Proven instances of content virality and the ability to create shareable and resonant posts.
• In-depth knowledge of social media platforms, trends, and best practices.
• Strong understanding of branding principles and the ability to ensure creative assets align with brand messaging.
• Excellent communication skills and ability to collaborate effectively with cross-functional teams.
• Creative thinking combined with a results-driven mindset.
• Articulate communicator with excellent interpersonal skills
• Experience establishing and maintaining relationships with individuals at all levels, with both internal stakeholders and external partners

Competencies

• Customer Focus Building strong customer relationships and delivering customer-centric solutions.
• Drives Results Consistently achieving results, even under tough circumstances.
• Situational Adaptability Adapting approach and demeanor in real time to match the shifting demands of different situations.
• Communicates Effectively Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Business Insight Applying knowledge of business and the marketplace to advance the organization’s goals.
• Physical Demands & Working Conditions
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to :

• Sit, stand and walk
• Use hands and arms to handle, feel or reach
• Speak and hear
• Use close vision abilities

Occasionally required to :

• Lift or move up to 25 lbs
• Stoop, kneel, crouch or crawl

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Noise level

Low to moderate

Adverse Conditions

• Minimal
30+ days ago