Description
Position at EssenceMediacom About the Role : The Senior Analyst is expected to demonstrate the following skills / experience : hands-on skills in quantitative data analysis, problem solving, analytical modeling, the ability to develop / analyze business cases, research skills, excellent oral and written communication skills, client focus and the ability to support and enable teamwork, self-motivated and able to operate independently with limited guidance and direction. Your Impact :
- Provide on-going analytical support utilizing data management, technology to address client issues regarding advertising, media, and new products.
- Analyze data and generate graphics and insights for use in client presentations.
- Develop econometric modeling and simulations / forecasts applied to marketing mix optimization, campaign segmentation, pricing optimization and customer lifetime value analyses to support client engagements.
- Manage the retrieving, compiling, and formatting of large volumes of data
- Utilize syndicated research tools to retrieve various types of data (macroeconomic, marketing, business, etc.).
- Build forecasts and budgets based on historical data as part of the planning process
- Act as primary day-to-day contact on insights and analytics to digital and traditional media managers and clients
- Manage project timelines and deliverable schedules and share concerns about deliverables, timelines, and issues with project managers and directors.
- Manage and mentor analysts on the projects to ensure excellence and professional development
Your Knowledge & Abilities :
- Strong analytical skills;ability to analyze raw data, draw conclusions, and develop actionable recommendations using statistical and econometric modeling techniques.
- Understanding of industry research sources, such as Nielsen / IRI sales data or TV / online advertising data
- Experience with Datorama or other Media data analytics platform is preferred.
- Comprehensive understanding of metrics : Media (e.g. buying models, CPV, VCR, GRP), Measurement analytics, Quantitative business measures (LTV, NPV, ROI, Churn, etc.
Statistics (Correlations, sample sizing, etc.)
- Knowledge of visual techniques for data analysis and presentation
- Experience in managing and mentoring team members
Your Qualifications :
- Bachelor’s degree required. An MBA. MS degree in Statistics, Economics, or Applied Math is preferred.
- 3+ years related work experience
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