Paid Search Media Manager, Mid-Level

The Opportunity

We are seeking a dedicated Paid Search Media Manager, Mid-Level. In this role you will lead the creation, facilitation and / or execution of multi-channel media and social plans for USAA across one or more channels including but not limited to TV, social, digital (online video, search, display, online radio), radio and print.

Serves all external media needs corporate-wide for USAA to ensure completion of the marketing strategy through the development and implementation of media planning, buying, and campaign optimization.

Ensures paid media is scheduled and delivered according to the marketing plan and complies with the organization's marketing standards.

• Responsible for one or more of the following areas : ongoing management of agency resources; developing, socializing and implementing media strategies and campaigns across traditional, social and digital channels;
• performance monitoring, optimization and reporting; use of data driven insights to drive innovation; channel management;

and / or managing budgets.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in the following location : San Antonio TX.

Relocation assistance is not available for this position.

What you'll do :

• Contributes to the development and optimization of digital, social and traditional media strategies; and may develop moderately complex single-channel media strategies.
• Collaborates with Media Team to translate business intelligence and internal client objectives prior to guiding media agencies.
• Collaborates with internal stakeholders to understand the parameters for developing media strategies.
• Socializes media recommendations (ie, explains rationale for media strategy and how it meets business objectives and adheres to media best practices).
• Ensures media plans are implemented correctly and in a timely manner.
• Assists in the management of budget plans.
• Serves as a resource to team members on matters of a routine nature.
• Applies foundational knowledge of social and digital marketing principles.
• Effectively communicates and collaborates with agency to ensure alignment with goals and prioritization.
• Applies a moderate understanding of analytics and measurement tools / techniques to test and optimize performance against objectives.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have :

• Bachelor’s Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 4 or more years of experience in a marketing, sales, advertising and / or communications function, to include at least 2 years of experience in one or more of the following areas : social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
• Solid foundational knowledge of digital or social marketing industry and practices.
• Experience influencing business decisions.
• Experience facilitating and / or participating in cross-functional teams.
• Experience collaborating with key stakeholders.
• Proficient with MS Office, Word, Excel and PowerPoint.
• Proficient knowledge on impact of social marketing to an omni-channel experience.

What sets you apart :

• Experience in navigating search buying platforms (Google Ads, SA360) and web analytics tools (Tableau, Adobe).
• Demonstrated success in developing search tactical strategy, preferably across insurance and financial service products.
• Experience in agile teaming.
• US military experience through military service or a military spouse / domestic partner.

The above description reflects the details considered necessary to describe the principal functions of the job experience and should not be construed as a detailed description of all the work requirements that may be performed in the job.

What we offer :

Compensation : USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive.

You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

The salary range for this position is : $81,770 - $156,290 .

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

Benefits : At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness.

These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs.

Additionally, our career path planning and continuing education assists employees with their professional goals.