CRM Analyst

Relocation Assistance Offered Within Country

160650 - Overland Park, Kansas, United States

Do you want to make a difference in the lives of people and their pets? What about having the opportunity to connect with others across the world, full of stimulating discussions, and making impactful contributions?

If this is how you see your career, Hill’s is the place to be!

Hill’s Pet Nutrition is a multi billion dollar, global division of Colgate-Palmolive Company and the maker of Prescription Diet, Science Diet, and Healthy Advantage brand pet food.

Our mission is to help enrich and lengthen the special relationships between people and their pets by providing the best leading-edge pet nutrition technology, products, and expertise to pet owners, veterinary professionals and other key pet professionals worldwide.

Our company is a globally recognized Best Place to Work.

Hill's Pet is seeking a passionate and dynamic CRM Analyst to join the Hill's Pet US Digital Engagement team. This role will be responsible for reporting performance and insights of our CRM programs, channels, and campaigns including cross channel consumer lifecycle marketing journeys, acquisition, activation, retention, and reactivation strategies.

What you will do

Conduct routine analysis and report on performance of acquisition sources, lifecycle journeys, push campaigns, and cross-channel targeting.

Create presentations to showcase past performance with internal and external stakeholders

Utilize current reporting dashboards and create custom dashboards

Identify opportunities to capture more data either explicitly, inferrably, or through assigning new metadata to acquisition sources.

Work with IT on modeling of data for performance dashboard visualizations

Develop and implement reporting process and cadence for cross-functional stakeholders

Provide actionable insights to cross-functional stakeholders with strategic recommendations for optimizations to campaigns or journeys.

Assist to set benchmarks and objectives for key performance indicators

Determine testing & learning agenda for closing gaps on insights needed for strategic decisions

Stay up to date and apply latest CRM analytics trends and reporting tools

Share learnings and success stories with Global counterparts and other Colgate divisions

Actively participate in CRM communities and conferences to gather external thought leadership

Performs other duties as assigned

Complies with all policies and standards

Required Qualifications

Bachelor's Degree Bachelor's Degree in marketing, analytics, or other relevant fields of study

Previous experience working in CRM analytics or digital marketing performance reporting

Previous experience being hands-on and providing recommendations for extracting, reconciling, and modeling data out of multiple sources including but not limited to Salesforce Marketing Cloud, CDP, Snowflake, GCP, and Google Analytics

Must have expert level SQL experience

Highly comfortable with raw and unstructured data sources

Previous experience in creating data schemas

Previous experience with Salesforce Marketing Cloud, Domo, Interaction Studio, Google Cloud, Big Query, LiveRamp and other identity resolution solutions

Strong technical writing skills and ability to document all work in a meticulous and accurate manner

Vendor relationship management experience

Ability to work independently and with little supervision

Proven ability to retrieve information from a variety of sources using a variety of approaches and tools

Strong analytical skills including data analysis, modeling, and mining

Strong critical thinking and problem-solving skills; proven ability to develop and initiate creative innovations and solutions

Must be a team-oriented individual who can share information, goals, opportunities, successes, and failures with the appropriate parties.

Ability to organize, plan, and carry out multiple related activities

Physical Demands

Talking - Frequently

Hearing - Frequently

Location : Hybrid

Compensation and Benefits

Salary Range $73,000.00 - $100,000.00 USD

Pay is based on multiple non-discriminatory, individualized factors including but not limited to experience, job-related knowledge and education, skills and office / market location.

In addition to base salary, salaried employees are eligible for annual discretionary bonuses, profit-sharing and, for Executive-level (salary grade 16 and above) roles only, long-term incentives in the form of Restricted Stock Units and / or Stock Options.

Subject to the terms and conditions of the applicable benefits plans then in effect, all salaried employees are also eligible for a competitive benefits package which includes :

• Insurance : Employees (and their eligible dependents) are eligible to participate in Company-sponsored Medical, Dental, Vision, Basic Life Insurance, Accidental Death & Dismemberment and Disability insurance plans.
• Retirement Plans : Employees are eligible to enroll in Colgate's 401(k) plan, which provides for company matching contributions subject to eligibility requirements
• Vacation / PTO : Employees receive a minimum of 15 days of vacation / PTO leave annually
• Paid Holidays : Employees receive a minimum of 13 paid / floating holidays annually
• Paid Sick Leave : Based on location and consistent with applicable state and local law, employees receive a minimum of 40 hours of paid sick leave on January 1st of each year
• Paid Parental Leave : Eligible employees may take up to eight weeks of paid parental leave and 12 weeks of unpaid leave (varies for employees with fewer than 12 months of service and is subject to hours worked requirements)
30+ days ago