Senior Product Marketing Manager

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This Jobot Job is hosted by : Taylor Thibodeau

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Salary : $100,000 - $130,000 per year

A bit about us :

My client is a SaaS provider for the healthcare industry.

Why join us?

• Competitive compensation and benefits
• Growth opportunities
• Flexible work environment
• Great company culture

Job Details

Essential Duties and Responsibilities :

To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Be the expert on market intelligence and the competitive landscape, understanding our competition's positioning.
• Lead research efforts to understand customer segments, pain points, and preferences, while analyzing industry trends and competition.
• Develop business cases in partnership with product managers to help inform investment decisions and revenue growth opportunities.
• Gather and analyze customer feedback and data to improve products and influence development decisions.
• Own, plan and manage product launches and releases, coordinating cross-functional implementation.
• Document our buyer's process and drive sales and marketing process improvements based on insights, in order to better execute marketing campaigns to generate awareness and acquire customers.
• Track and analyze key performance metrics related to the product adoption, customer satisfaction, and revenue growth, then own the read-out to the executive leadership team.
• Develop marketing plans in collaboration with the marketing team to retain and acquire new customers.
• Monitor competitors' activities, product offerings, and marketing strategies to identify opportunities and challenges for the products.

Education / Experience :

• A minimum of 4 years of experience in product marketing, preferably in the SaaS industry.
• Bachelor's degree, preferably in Marketing, Business, or related field. MBA is a plus.
• Demonstrated success in developing and executing go-to-market strategies for SaaS products.
• Strong analytical skills with the ability to derive insights from data.
• Excellent written and verbal communication skills.
• Ability to work collaboratively with cross-functional teams and influence stakeholders.
• Proven project management skills with a track record of meeting deadlines.
• Familiarity with CRM, Market Automation and WebAnalytics tools
• Experience using Product Analytics tools (e.g., Amplitude, Pendo), Collaboration and Project Management tools (e.g., Trello, Asana)
• Familiarity with Customer Feedback and Survey tools (e.g., SurveyMonkey, Qualtrics)
• Experience with Competitor Analysis tools (e.g., SEMrush, SimilarWeb) and Email Marketing platforms (e.g., Mailchimp, SendGrid).

Interested in hearing more? Easy Apply now by clicking the "Apply Now" button. Senior Product Marketing Manager

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