Performance Marketing Manager
All potential applicants are encouraged to scroll through and read the complete job description before applying.
Visit Milwaukee 648 N Plankinton Ave, Milwaukee, WI 53203
Start Date : 06 / 19 / 2024
Position Summary :
The Performance Marketing Manager is responsible for developing, executing, and optimizing our marketing strategies to drive growth, acquire new visitors, and increase conversions.
You will work closely with cross-functional teams, including creative, communications, sales, and external agency / vendor partners, to create and manage data-driven campaigns and reporting that achieve our business objectives.
Essential Duties and Responsibilities :
- Lead all Performance Marketing and Data Analytics for the organization, including leadership of the internal Visit Milwaukee Marketing Data Committee.
- Continuously evaluate available data to analyze key performance indicators (KPIs) to assess the effectiveness and appeal of Visit Milwaukee marketing materials and utilize findings for adjustments and content creation.
- Marketing lead for all external research and internal performance analytics reports, including monthly, quarterly, and yearly reporting.
- Serve as the primary point of contact for Senior Leadership for visitor, product channel and marketing analytics and insights.
- Continuously review and optimize campaigns based on performance data, adjusting strategies, targeting, and ad creatives for improved results.
Campaign & Data Management :
- Craft and oversee acquisition campaigns tailored to the travel and tourism industry across diverse digital channels.
- Ensure campaigns drive revenue and promote destination experiences, maximizing Return on Investment (ROI).
- Continuously analyze and optimize campaign performance using data-driven insights.
- Identify and swiftly resolve marketing performance issues using analytical tools.
- Conduct root cause analysis to ensure seamless campaign operations.
Effective Communication and Reporting :
- Develop and maintain reporting dashboards tailored to the travel and tourism sector.
- Foster collaboration with creative and marketing teams to test strategies that showcase destination offerings.
- Manage monthly, quarterly, and yearly reporting documents.
- Stay abreast of emerging KPIs crucial for performance management.
- Drive measurable improvements in ROI and reduce Cost Per Acquisition (CPA) across all marketing channels.
Other Responsibilities :
- Research and provide recommendations on AI practices for Visit Milwaukee.
- Participate in local, state, and national organizations, growing partnerships and pursuing professional development opportunities.
- Train and coach industry partners to manage their CRM data.
- Conduct presentations on behalf of the marketing department.
- Attend meetings, conferences, and tradeshows as needed.
Requirements / Qualifications :
- Bachelor’s degree from an accredited institution with an emphasis in marketing or related field.
- Minimum three years of demonstrated experience in digital marketing development and management.
- Experience with marketing / advertising agencies, campaigns, websites, and databases.
- Understanding of marketing and branding concepts.
- Strong knowledge of web analytics tools.
- Experience working with digital media disciplines (Display, Mobile, Video).
- Effective budget management and ROI analysis.
- Strong commitment to diversity and inclusivity in the workplace.
- Ability to work occasional nights and weekends.
Physical Requirements :
- Ability to sit at desk, operate computer keyboard and view computer screen for six to eight hours per day.
- May be required to lift boxes and small equipment up to fifty pounds in weight.
- Travel in personal automobile may be required for business; occasional air travel may be required.
Note : This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
No phone calls please. Due to the high volume of applications received, we are not able to contact all applicants.
VISIT Milwaukee is an equal-opportunity employer.
To apply for the Performance Marketing Manager, please visit our Visit Milwaukee Job Opening page.
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