Marketing Specialist

Job Description - Marketing Specialist (240009HF)

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Writing samples are required for this position. Include three writing samples with your application and cover letter. Submissions that do not include writing samples will be disregarded.

About the Operational Services Division (OSD)

The Operational Services Division (OSD) is an oversight agency of the Commonwealth of Massachusetts within the Executive Office for Administration and Finance.

OSD’s primary focus is to help our government buyers and business customers succeed in meeting their goals by providing outstanding customer service, competent advice and guidance, and high-quality products and services that exceed the expectations of those we serve.

Join our Dynamic Team

OSD's diverse team of 150+ professionals is transforming the way government operates. Our hybrid work environment fosters creativity and collaboration, allowing us to deliver cutting-edge solutions in strategic sourcing, print and mail, surplus property, and more.

Join us and make a lasting impact.

The Operational Services Division’s (OSD) Marketing, Communications, and Events (MCE) team is looking for a creative, thoughtful, and detail-oriented individual to join the team as a Marketing Specialist, Digital Content .

The ideal candidate is interested in working for the state government and being part of a fast-paced, goal-oriented organization and possesses the following characteristics :

• Effective communication skills in both oral and written formats
• Curious and eager to learn
• Detail oriented and highly organized; able to successfully manage and prioritize several concurrent projects with competing deadlines
• Able to ensure accountability in collaborative and independent settings
• Action-oriented and focused on meeting deadlines and achieving outcomes

Job Functions

Content Creation

• Create visually compelling and technically sound online communications designed to drive traffic, promote engagement, and support OSD objectives
• Perform keyword, industry, and competitive research to inform content marketing strategy, and collaborate with content contributors to create high-quality content around relevant terms and trends
• Produce creative visual assets (photographs, videos, infographics, GIFs, stop-motion) for website, email marketing, blog, and social media usage

Social Media

• Manage OSD’s social media accounts, including X, and LinkedIn
• Oversee the posting social media calendar, utilizing Hootsuite. Knowledge of Hootsuite Enterprise is a plus!
• Create original social media content for X and LinkedIn, including copy and graphics
• Organize the social media content repository and design social media monthly and weekly views

Website Maintenance

Collaborate with OSD’s Marketing Coordinator to routinely track mass.gov analytics and communicate trends with the team

Qualifications

• 2+ years of managing social media accounts for an organization / business
• Experience creating original social media content including copy and graphics
• Working knowledge of Canva and Adobe Creative Suite
• Deep understanding of digital and social media realms; passionate about generating and sharing content and new technologies
• Excellent written and verbal communication skills
• Detail-oriented and strong organizational skills
• Works extremely well under pressure and able to multi-task on concurrent projects
• Enjoys working in a hands-on and collaborative team environment
• Photography, videography and editing skills are an asset

The Operational Services Division values staff diversity and contributions to an inclusive working and learning environment.

DEI Value Statement

Diversity, Equity, and Inclusion are integral to the Operational Services Division’s (OSD's) mandate to oversee transparent and equitable practices through a variety of public services and programs within the Commonwealth of Massachusetts.

OSD commits to cultivating and nurturing a diverse workforce, which is reflective of the communities we serve and recognized as our greatest strength.

Diversity, Equity, and Inclusion are our core principles, guiding us in who we aspire to be in our business operations and partnerships.

Minimum Entrance Requirements :

Applicants must have at least (A) three years of full time, or equivalent part-time, professional, administrative or managerial experience in business administration, business management or public administration the major duties of which involved program management, program administration, program coordination, program planning and / or program analysis, or (B) any equivalent combination of the required experience and the substitutions below.

Substitutions :

I. A Bachelor's degree with a major in business administration, business management or public administration may be substituted for a maximum of two years of the required experience.

II. A Graduate degree with a major in business administration, business management or public administration may be substituted for the required experience.

III. A Bachelor's or higher degree with a major other than in business administration, business management or public administration may be substituted for a maximum of one year of the required experience.

Education toward such a degree will be prorated on the basis of the proportion of the requirements actually completed.

An Equal Opportunity / Affirmative Action Employer. Females, minorities, veterans, and persons with disabilities are strongly encouraged to apply.

The Commonwealth is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or any other basis covered by appropriate law.

Research suggests that qualified women, Black, Indigenous, and Persons of Color (BIPOC) may self-select out of opportunities if they don't meet 100% of the job requirements.

We encourage individuals who believe they have the skills necessary to thrive to apply for this role.

Primary Location : Administrative Services

Agency : Operational Services Division

Schedule : Full-time

Shift : Day

Number of Openings : 1

Salary : 67,349.36 - 97,344.26 Yearly

If you have Diversity, Affirmative Action or Equal Employment Opportunity questions or need a Reasonable Accommodation, please contact Diversity Officer / ADA Coordinator : Ashley Pierce - 6177203300

Bargaining Unit : 06-NAGE - Professional Admin.

Confidential : No

Potentially Eligible for a Hybrid Work Schedule : Yes

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