Group Product Manager, Growth Marketing & CRM
Location
Department
Product Management
Job Type
Full Time
Our Mission :
Launched in 2012, Tinder revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need : real connection.
Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category.
In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, It Starts with a Swipe
Do you have the following skills, experience and drive to succeed in this role Find out below.
Our Values : One Team, One Dream
We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.
Own It
We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.
We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.
Spark Solutions
We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.
We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.
The Role :
The User Growth team at Tinder covers all user-facing messaging with our users; we are always looking to polish, refine, and redefine how we communicate with those using the app.
We work closely with all teams to ensure that their work gets showcased to the right members of Tinder while localizing our messaging in all the countries and languages where the app is available.
Our CRM lifecycle series and events are changing how our members interact with each other, and we have front-row seats to help craft that process.
Our team has the most AB tests and projects being worked on at any time at Tinder, and we try to test often and test smart to grow our understanding of our members.
The team knows how to work hard while ensuring we focus our energies smartly towards the highest priority tasks and campaigns.
Our Growth team seeks a Group Product Manager of Growth Marketing & CRM. We’re searching for a lifecycle marketing rockstar who can take Tinder’s growing member base to the moon!
You will report directly to the Director of User Growth while partnering with Tinder's product, marketing, and executive leadership teams.
You’ll also have direct management responsibility for a team of Engagement Operations Managers and Product Managers.
This role can be located in San Francisco, Palo Alto, or Los Angeles.
In this role you will :
- Lead lifecycle and engagement across all areas of Tinder
- Develop creative initiatives to improve CRM efforts for the team and product.
- Learn about brand strategy and engagement operations and help make decisions for international growth.
- Partner with team members to deliver high-quality, engage localized content
- Lead your team to execute tasks related to CRM user growth, revenue growth, and retention.
- Leverage a robust, homegrown CRM tool to impact engagement and communicate with millions of users worldwide.
- Lead PM initiatives related to ML CRM personalization workstreams
- Build alignment with cross-functional partners : product, engineers, marketers, analysts, content writers, and designers.
- Inform strategic development of Tinder’s proprietary CRM platform with our Tools PMs
You need :
- You have 7+ years of experience leading CRM and lifecycle initiatives
- You have 2+ years of experience leading a team
- You have experience with Machine learning techniques to drive impact through the personalization of CRM, marketing, or other growth levers.
- You're a natural communicator, empathetic to member needs and internal teammate needs
- You have strong attention to detail and can implement initiatives across multiple functions.
- You have exceptional analytics skills and can navigate complex data sets to provide actionable insights related to CRM performance and user segmentation.
- You are a marketing visionary and can break down large-scale marketing tactics into impactful strategic milestones.
- You possess an excellent ability to make key strategic growth decisions.
As a full-time employee, you’ll enjoy :
- Unlimited PTO (with no waiting period), 10 annual Wellness Days
- Time off to volunteer and charitable donations matching
- Comprehensive health, vision, and dental coverage
- 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
- 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
- Investment in your development : mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
- Investment in your wellness : access to mental health support via Modern Health and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
- Free subscription to Tinder Gold
Salary Range : $200,000
$200,000
$230,000
a year
Factors such as scope and responsibilities of the position, candidate's work experience, education / training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered.
This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
The openness of the leadership team in receiving feedback and taking action is commendable and the candour, clarity and action is one of the things that keep the spark alive."
Ron Kafesu
Brand Director, EMEA
Our hottest benefits for full time employees
100% paid parental leave (including for non-birthing parents) and family forming benefits
Plan for the Future
100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
Personal Growth
Mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development
Give back
Time off to volunteer and charitable donations matched up to $15,000 annually
Investment in your wellness
Access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
Unlimited PTO
With no waiting period and 10 annual wellness days
Group Product Manager, Growth Marketing & CRM
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