Marketing Coordinator
Job Description
Job Description
FT MULTIMEDIA CONTENT CREATOR / TRAINER
We are seeking a talented Multimedia Content Creator / Trainer to create and maintain a strong online presence for our company.
Your role is to implement online marketing strategies through video, blogs and social media accounts. In addition you will coordinate and provide on-site employee training as well as off-site Safe Lifting Seminars providing crucial safety information so that our customer’s employees are OSHA-compliant.
Responsibilities :
- Create engaging blogs, images and video content.
- Produce how to videos for material handling products using video production software.
- Design posts to sustain readers' curiosity and create buzz around new products.
- Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
- Facilitate online conversations with customers and respond to queries.
- Report on online reviews and feedback from customers.
- Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
- Establish appropriate branding of all social media accounts' layout and content.
- Collaborate to discover new ways to attract prospective customers, like promotions and competitions, implementing postal and email marketing campaigns.
- Add new customers to CRM system and maintain all lists.
- Design and facilitate monthly and special email marketing campaigns.
- Design and snail-mail marketing campaigns for various company divisions.
- Develop / email Customer Satisfaction Surveys to check customer satisfaction and forward complaints or issues to appropriate team members.
- Change pricing and make text updates to Shopify and WordPress websites.
- Provide Forklift and Scissor Lift training to new in-house employees. Print out training cards for all employees.
- Go to Client Facilities to provide Safe Lifting and Crane Operator Seminars.
- Schedule training with customer contacts and send training proposals.
- Maintain training PPT presentations, videos, sign-up sheets and equipment examples.
- Ensure that when ASME and OSHA standards are updated, that all training presentations are accurate and modified, if applicable.
Qualifications :
- Experience in filming and video editing.
- Proven work experience as a social media coordinator.
- Expertise in multiple social media platforms best practices.
- Ability to write creative content (text, image and video).
- Familiarity with online marketing strategies and marketing channels.
- Ability to grasp future trends in digital technologies and act proactively.
- Excellent verbal and written communication skills.
- Must be comfortable speaking in front of groups of people for training purposes.
- Software - Adobe Creative Cloud; Premier Pro, Media Encoder and Photoshop experience a plus.
Job Type : Full Time, Hybrid of Onsite and Remote
Salary : Based on experience
Company Description
Mission Statement : It is the mission of WiscoLift to provide lifting, hoisting, rigging and cargo control products and services that exceed the customer’s expectations.
Company Description
Mission Statement : It is the mission of WiscoLift to provide lifting, hoisting, rigging and cargo control products and services that exceed the customer’s expectations.