Senior Director of Enrollment Marketing, Enrollment Management

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Job Description :

This position works with the Vice President for Enrollment to develop, implement, and maintain a strategic enrollment marketing and communications plan for the traditional undergraduate, graduate and Weekend Evening and Online College programs.

Work Location : Doheny Campus (Downtown Los Angeles). Hybrid, 2 days remote during the week.

Start Date : Immediately

Applications Deadline : Open until filled

Annual Salary Rate Range : $119,557.33 - $123,000.00

Monthly Salary Rate Range : $9,963.11 - $10,250.00

Hiring salary can be above the posted pay range if candidate's qualifications are determined to be above the minimum requirements of the position description.

Duties and Responsibilities :

• Develops marketing and communications strategies to increase prospect generation and to support conversion from applicant to enrolled for the traditional undergraduate, graduate and Weekend Evening and Online College programs.
• Oversees creative implementation of the MSMU brand to support enrollment efforts including serving as the liaison to marketing partners and managing the development of creative for those efforts.
• Writes and creates content for digital marketing efforts such as emails, admission blog posts, print publications, and other print materials to send to various admission constituencies, as needed.
• Creates content for the MSMU admissions pages of the University website, as well as for external college search websites.
• Works closely with the Enrollment Digital Communications team to support communications efforts through content review and development.
• Partners with the University Social Media team to create social media, video strategy and content creation for enrollment social channels.
• Oversees marketing and communications budget for undergraduate (first year and transfer), graduate and weekend, evening and online college.
• Oversees staff responsible for the content management systems and / or relevant web applications used for web production.
• Oversees the fundamentals of web design, content and user experience, including skill to design in an appealing, lively and relevant way.
• Performs other duties as assigned.

Other Duties and Responsibilities :

Serves on key University committees.

Requirements : Knowledge :

Knowledge :

• Strong understanding of the university enrollment process for a variety of age groups.
• Clear understanding, and experience, in marketing and advertising including metrics and ROI.
• Experience in managing budgets.

Abilities and Skills :

• Strong creative and professional writing skills with keen editing and attention to detail.
• Excellent leadership skills to work with a diverse group of staff, as well as faculty and colleagues from various departments.
• Highly self-motivated with strong interpersonal communication skills.
• Ability to prioritize and manage multiple tasks concurrently coupled with excellent organizational skills and highest standards for accuracy.
• Critical thinker and worker with advanced problem-solving capabilities, creativity, and strong work ethic.

Education :

Baccalaureate degree required, advanced degree preferred. Marketing degree preferred.

Experience :

At least five years marketing experience. At least five years enrollment marketing experience preferred.

Application Instructions :

Please submit a resume and cover letter.

Applicants must be able to provide proof of eligibility to work in the United States. The University will not assist applicants with any visa matters.

A background check will be required.

Employees may disclose their COVID-19 vaccination status with MSMU's Human Resources on a voluntary basis. Some MSMU clinical healthcare partners may require proof of COVID-19 vaccination to work at their facilities.

If required, your academic division will inform you.

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