About the Role :
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.
Papaya is seeking a Director of B2B Marketing to stand up our product marketing foundation as well as lead product marketing for key growth solutions.
In this high-impact role, you will develop and execute strategic marketing plans to enhance market presence, engage key stakeholders, and drive significant revenue growth.
Key Responsibilities :
Build Product Marketing Foundation & Execution
- Product positioning, messaging, and execution : Collaborate cross-functionally with product management, sales, and other teams to develop compelling product positioning, messaging, and supporting resources that resonate with the target audience.
- Prepare enablement content for all phases of the sales funnel to improve penetration and conversions.
- Build product collateral, website copy, and deep thought leadership content to be delivered through white papers, webinars, conference talks, speaking opportunities and reports.
- Keep abreast of industry trends, competitive intelligence, and create / maintain Analyst Relations (AR) program.
Team Leadership and Cross-Functional Collaboration
- Lead and Mentor : Hire and manage direct reports, oversee processes and budgets, and provide mentorship to team members as the marketing team expands.
- Collaboration with External Key Stakeholders : Interact with healthcare professionals, key opinion leaders, clients, and other relevant external stakeholders to drive product adoption and product loyalty.
- Collaboration with Internal Key Stakeholders : Closely collaborate with the sales, product, and delivery teams to ensure flawless messaging and execution of the product’s message.
- Conduct market research and analysis to identify potential customers, market trends, and competitive landscape.
What We’re Looking For :
- Educational Background : Bachelor’s degree in Marketing, Business, or a related field.
- Proven Experience : 10+ years of product marketing leadership experience within the SaaS or related industry, with a demonstrated track record in building product marketing from the ground up.
- Industry Knowledge : Deep understanding of enterprise decision-making processes, and C-suite buying committees.
- Data-Driven : Strong analytical mindset with the ability to leverage data for strategic decision-making.
- Communication Excellence : Exceptional written and verbal communication skills, adept at engaging business leaders and C-suite executives.
- Proactive Leader : Self-starter with a passion for growth and innovation.
- Collaborative Mindset : Demonstrated expertise in building and nurturing internal collaborations and relationships.
- Travel Flexibility : Willingness to travel for internal and external meetings and conferences (up to 20%).
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