Director of Digital and Marketing Technology

About Us :

Are you the right applicant for this opportunity Find out by reading through the role overview below.

Crunch started modestly in 1989 as one small gym in a humble basement studio in New York’s

Greenwich Village as a welcoming place for a diverse group of people to get fit. We believe in the power

of fitness to improve lives, and we know exercise is hard work and everyone can use a little more

motivation. Crunch fuses fitness and entertainment so we can make serious exercise fun. Crunch has a

pioneering philosophy of No Judgments building a place of positivity, inclusivity, and fun.

Crunch is the fastest growing gym franchise in the country and the leader in the high value low price

category with over 450 locations and growing. This is a pivotal time to join as we continue our mission.

The Role :

The Director of Digital and Marketing Technology is the essential leader in advancing and optimizing the

integration of the CRM (HubSpot) with execution of digital marketing programs supporting all Crunch

locations. Bringing solid acumen in marketing technology, the Director will serve as the de facto project

manager for initiatives and must have the ability to coordinate and guide partners through the project

lifecycle aligning resources, timelines, and technology through continual finetuning and optimizing as

needed for individual programs / tactics / campaigns. The ideal candidate brings exceptional technical

proficiency coupled with a well-developed ability to guide and execute marketing projects. An initiative-

taking orientation with a sense of urgency, affinity for self-learning, and solid communication skills are

foundational for success in the role. This is a hybrid role working in the NYC office 3 days / week.

Representative Responsibilities :

Serve as the strategic leader and project manager at Crunch for all digital marketing projects built internally and with various third parties

Configure and optimize the marketing automation platform (HubSpot) to effectively deliver our business needs

Lead content management and test and troubleshoot digital assets for Crunch.com, the Crunch app and additional digital vehicles

Guide the marketing team on digital best practices for partnerships, website creative and sale rollouts

Use HubSpot and Google Analytics to produce regular performance / ROI reports and share

successes and best practices across various markets and franchisees

Manage CRM strategy across various audiences (prospects, members, personal training clients, etc.) for the brand and build testing frameworks for continuous optimization of open, click-through and conversion rates

Monitor industry trends and innovation in marketing automation and analytics to ensure we are continuing to evolve and optimize our approach and capability

Coach and manage Digital Marketing Associate and Digital Marketing Coordinator to ensure that annual goals are met for Crunch and team members

Desired Qualifications :

Bachelor’s degree in marketing or other relevant area and 6+ years of digital marketing experience

Advanced understanding of HubSpot (Marketing Hub, Sales Hub) and its integration in support of marketing and organizational / business strategies

Experience in a B2C marketing organization is highly preferred with a focus on marketing technology and systems

Excellent written and verbal communication to partner with cross functional partners and team members

Documented record of using Google Analytics, GTM, to create and analyze data that informs marketing strategies, campaigns, and tactics

Strong organizational and project management skills with an eye for the details

Ability to think laterally and creatively and problem-solve while juggling multiple tasks

Experience testing and troubleshooting digital assets

Familiarity with HTML is appreciated

We are OperationsInc, a Human Resources Outsourcing and Consulting firm. Since 2001, OperationsInc.

has been supporting a base of over 1,500 clients with their diverse and evolving HR needs. Our client is

an equal opportunity employer

Flexible work from home options available.

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