Marketing Coordinator (Social Media & Grassroots)

Job Type

Full-time

Description

Department :

Community Advancement

Supervisor :

Marketing and Communications Manager

FLSA Category : Non-Exempt

Non-Exempt

Terms of Employment :

At Will

Position Status :

Part-Time (Under 30hrs) toFull-Time (40 hours a week)

Annual Salary :

Hourly range based on experience; $19-23 / Hour

Position Objective :

The Social Media and Grassroots Marketing Coordinator plays a pivotal role in our organization by orchestrating holistic marketing efforts that seamlessly blend online and offline strategies.

In this role, you will craft and execute innovative marketing campaigns, driving engagement with our patrons, donors, and community members.

Your primary responsibility is to develop, manage, and optimize campaigns across multiple channels to meet predefined KPIs and objectives.

Requirements

Duties and Responsibilities :

Key duties and responsibilities include, but are not limited to :

Social Media Marketing Responsibilities :

Develop and execute social media content strategies aligned with organizational goals.Develop compelling social media content across diverse platforms, including videography and video editing.

Manage website events.Strategize and implement email marketing campaigns, including providing assistance and support for Development eBlasts upon request.

Oversee social media marketing efforts and community management.Execute paid social media advertising campaigns, monitor budgets, and optimize ad creatives.

Set, monitor, and report on KPIs and campaign objectives.Utilize analytics tools to track and measure campaign performance.

Continuously test and optimize campaign elements.Collaborate with other departments to maintain brand consistency.Produce and manage social media design elements including TV lobby slides.

Provide a monthly report on social media performance and campaign effectiveness.Grassroots Marketing Responsibilities

Plan and execute grassroots marketing initiatives.Attend events for live content creation and engagement.Generate event-related content to showcase activities.

Develop grassroots marketing campaigns.Coordinate grassroots efforts for diverse audiences.Collaborate with local community organizations and partners.

Identify sponsorship and collaboration opportunities.Measure and report on grassroots marketing effectiveness.Cultivate relationships within the local community.

Adapt grassroots strategies to support organizational goals.Oversee and execute the grassroots distribution of posters and flyers within the local campus community and nearby establishments.

Other duties as may be deemed necessary by the direct supervisor.

Knowledge, Skills, and Abilities :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The

requirements listed below are representative of the knowledge, skill, and / or ability required.

Strong written and verbal communication skills in both English and Spanish to effectively create and manage content that caters to diverse language-speaking audiences.

Demonstrated in-depth knowledge of various social media platforms, including but not limited to Facebook, Instagram, LinkedIn, TikTok, and emerging platforms.

Familiarity with platform-specific best practices, algorithms, and trends is essential.Experience in SEM using Google AdWords and other paid search platforms.

Proven experience in planning, executing, and managing successful social media campaigns that align with strategic goals and objectives.

The candidate should have a track record of creating engaging content, optimizing ad campaigns, and achieving measurable results.

Demonstrated success in growing followers and engagement on social media platforms.Strong analytical and Excel skills with the ability to quickly isolate data and insights.

Ability to produce concise and clear guidance or summaries based on insights.Strong time management, planning, and prioritization skills with the ability to manage multiple deliverables.

Self-directed and motivated, with the ability to efficiently operate independently.Ability to build effective working relationships with colleagues inside and outside the organization.Education and Experience :

BA / BS in marketing, business or technical field or equivalent professional experience preferred2+ years of experience in customer driven digital marketing and advertisingPhysical demands :

The physical demands described here are representative of those that must be met by an employee to successfully

perform the essential functions of this job.

Must be able to regularly lift and / or move up to 10 pounds, frequently lift and / or move up to 10 pounds, and occasionally lift and / or move 20 pounds.

Specific vision abilities required by this job include, close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel;

reach with hands and arms and talk or hear. The employee is occasionally required to stand and walk.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Working Environment :

The work environment characteristics described here are representative of those an employee encounters while

performing the essential functions of this job. The workspace is in an office environment. Noise levels vary, but can be

moderate to high during programming and events.

The California Center for the Arts, Escondido is proud to be an Equal Opportunity Employer and considers qualified applicants without regard to race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identify, age, disability, veteran status or any other protected factors under federal, state or local law.

Salary Description

$19-23 / Hour