Job Description
Job Description
We are seeking a creative and results-driven Digital Marketing Specialist to join our team. The ideal candidate will have a strong understanding of digital marketing strategies, including SEO, content marketing, social media, and email campaigns.
You will play a key role in increasing brand awareness, driving traffic to our website, and generating leads.
Key Responsibilities :
- Develop and execute digital marketing campaigns across various channels, including social media, email, SEO, and PPC.
- Create engaging content for blogs, social media, email newsletters, and website pages that aligns with our brand voice and marketing objectives.
- Analyse performance metrics and use data to inform marketing strategies and optimise campaigns.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Manage and grow our social media presence, engaging with our audience and responding to inquiries.
- Collaborate with design and content teams to create visually appealing and effective marketing materials.
- Stay up-to-date with industry trends, emerging technologies, and digital marketing tools to continually enhance our strategies.
Qualifications :
- Strong understanding of SEO, PPC, email marketing, and social media platforms.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to generate innovative ideas and strategies.
- Strong analytical skills and attention to detail.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
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