MANAGER, CONTENT MARKETING

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Title : Manager, Content Marketing

Location :

The Woodlands, TX, US, 77380 Downers Grove, IL, US, 60515-5560

Company Name : Univar Solutions USA LLC

Requisition ID : 31373

A Place Where People Matter.

Start your career journey with Univar Solutions! Here you can make an impact on the world around you and accelerate your career in areas that energize and excite you.

Manager, Content Marketing :

The Manager, Content Marketing is responsible for developing a multichannel content marketing and channel strategy that enhances our brand and industry presence compared to competitors worldwide.

The team they manage will serve as the tactical team that carries out content optimization and / or production for each line of business, ensuring that the strategy is appropriately applied to the unique needs of their region.

This team is accountable for driving measurable customer and revenue growth for assigned business units in collaboration with the strategic and operational marketing teams.

The Manager is responsible for ensuring that all team members adhere to established guidelines and achieve objectives.

The Manager will sit as a key member of the marketing operations leadership team and also serve as a key advisor to strategic marketers on matters of content and channel strategy, and content development within the region.

What You'll Do :

Building and managing content marketing team

• Attract, retain and develop skilled individuals who can perform effectively across various media platforms, industries, and regions.
• Implement a dynamic content marketing practice across global, regional, industry, supplier, and product campaigns
• Enhance brand perception top-, middle-, and bottom-of-funnel content development and deployment strategy that aligns sales, marketing, and supplier development goals

Strategy and Execution

• In charge of creating, measuring, and improving the company's content marketing strategy and initiatives.
• Oversee all day-to-day activity relative to content production / optimization (blogs, emails, landing pages, video, social, etc.)
• Develop, improve, and supervise the execution of strategies and protocols to assist in achieving performance goals set by the Global Marketing Leadership Team.

This role emphasizes enhancing down funnel conversion rates from content-to-lead.

• Analyze channel and strategy performance, providing proactive insights and metrics-based recommendations to help meet business goals
• Strong focus on analytics and ensuring strategies launched are all measurable and supporting our overall business goals
• Take charge of overseeing content campaigns and programs that align with the business strategy.
• Establish multidisciplinary communication and collaboration across regions and functions

Strategic Advisor

• Provide vision, leadership, and counsel for communications and marketing to regional, strategic, and cross-departmental leadership
• Provide guidance on effective strategies and mentor others to prioritize desired results over specific tasks.
• Counsel on optimal content type, channel, timing, and messaging in alignment with business goals and campaign objectives
• Align with digital and web teams to integrate technical and content SEO for optimal performance

What You'll Need :

• Bachelor's Degree in Marketing, Communications, Business, or related field required; equivalent experience in the industry will also be considered.
• MBA or Masters in Communications, Marketing, Public Relations a plus; or advanced technical degree in a field related to the business also accepted
• 7+ years of progressive experience in communications, public relations, marketing, or related experience
• Proficiency in SEO strategy, including SEM Rush, Google Analytics, and / or similar platforms
• Proven ability to lead with direct authority and through influence, including partnering across peer leadership groups and deploying resources to support individual initiatives as well as an enterprise-wide narrative.
• Strong ability to work well with others, stay organized, and communicate effectively; excellent decision-making and problem-solving skills and the ability to handle complex and / or sensitive matters involving various individuals or groups.
• Proven track record of leading teams in a large and diverse organization with multiple priorities and individuals involved.
• High degree of initiative, judgment, discretion, and decision-making and an ability to analyze situations accurately and take effective action as needed.
• Demonstrated strategic leadership, planning, change management, and process improvement skills.
• Proven accuracy and attention to detail in managing multiple initiatives and priorities, along with experience in simultaneously implementing projects and events across multiple time frames (short, mid and long-term).
• Experience successfully managing teams and budgets in a highly complex organization. This includes recruiting, nurturing, assessing, and retaining professionals with strong work ethics and skills.
• Outstanding management and planning skills, including the ability to handle multiple projects simultaneously in a highly complex and decentralized environment.
• Bilingual preferred (Spanish and / or Portuguese)

What You Can Expect :

Univar Solutions is a leading, global distributor of chemicals and ingredients essential to the safety, health, and wellbeing of our daily lives from life-saving medicines and vitamins to hand sanitizers and industrial materials used for cleaning, construction, and more.

Our global team of more than 10,000 employees support our vision to redefine distribution and be the most valued chemical and ingredient distributor on the planet!

We offer a Total Rewards package that includes market aligned pay and incentives as well as a diverse benefits offering to support our employees' physical, emotional, and financial wellbeing.

Univar Solutions supports sustainable solutions for the world around us so that we can do our part to help keep our communities healthy, fed, clean, and safe!

We are committed to a diverse workforce and a culture of inclusion. Together, we are building a culture that acknowledges the unique experiences, perspectives and expertise of individuals and provides the development and growth opportunities to empower us to redefine our industry.

Univar Solutions is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against based on their race, gender, sexual orientation, gender identity, religion, national origin, age, disability, veteran status, or other protected classification.

Univar Solutions does not accept unsolicited resumes from recruiters, employment agencies, or staffing firms (collectively Recruiting Firms).

Recruiting Firms must enter into a Master Services Agreement (MSA) with Univar Solutions prior to submitting any information relating to a potential candidate.

All searches must be initiated by Univar Solutions' Talent Acquisition team and candidates must be submitted via Applicant Tracking System (ATS) by approved vendors who have been expressly requested to make a submission for a specific job opening.

No placement fees will be paid to any firm unless the aforementioned conditions have been met. Contacting our hiring managers directly is prohibited.

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