Job Title : Marketing Strategist
Location : Miami, FL
Job Type : Full-Time
Overview :
We are seeking a dynamic and creative Marketing Strategist to join our team and help shape our brand’s presence across various channels.
The ideal candidate will have a strong understanding of market trends, consumer behavior, and digital marketing strategies.
You will be responsible for developing, implementing, and overseeing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth.
Key Responsibilities :
- Develop Marketing Strategies : Create innovative marketing strategies that align with company goals and target audience needs.
- Market Research : Analyze market trends, customer behaviors, and competitors to inform strategic decisions.
- Brand Development : Collaborate with creative teams to ensure brand consistency across all touchpoints.
- Data Analysis : Track and measure campaign performance using analytics tools, adjusting strategies based on results to maximize ROI.
- Collaboration : Work closely with sales, product, and creative teams to ensure marketing strategies align with overall business objectives.
- Trend Monitoring : Stay up-to-date on emerging marketing trends and technologies, continuously innovating and improving strategies.
- Customer Journey Mapping : Understand the customer journey and create strategies that optimize engagement at every touchpoint.
Requirements :
- Strong understanding of digital marketing platforms (SEO, SEM, social media, email marketing, etc.).
- Experience in market research and data analysis.
- Excellent communication and presentation skills.
- Proficiency in marketing tools and software such as Google Analytics, CRM systems, and email marketing platforms.
- Strong knowledge of consumer behavior and market trends.
- Creativity and innovation in strategy development.
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