Universal Industries, Inc., founded in 1906, has been a bulk material handling industry innovator for over half of a century.
Beginning with bucket elevators and belt conveyors, Universal's blue equipment is seen all over the country from fields to foundries and from quarries to food plants, with the company headquarters located in Cedar Falls, IA.
Universal Industries, Inc. targets many different markets, from seed and grain to pet food and bullets and is an industry leader in the seed market because of our "gentle handling" elevators.
Because of our growth and expansion, Universal has an immediate full-time opening for a high performing Marketing Specialist to help us meet our customer acquisition and revenue growth targets by keeping our company competitive and innovative.
Marketing Job Description
Responsible for planning and implementing marketing and advertising activities aimed at increasing sales and company growth.
Must understand the extensive details of marketing and are familiar with ways to analyze market research and customers' behavior.
Competitive analysis. Determining what marketing tactics competitors are using. Assisting with inbound or outbound marketing activities, such as event planning and advertising.
Qualifications :
Bachelor degree or 5 year experience preferredKnowledge of marketing digital tools and techniquesStrong computer skillsKnowledge of best SEO practices and Google AnalyticsExcellent verbal and written communication skillsStrong analytical skillsHighly developed creativityStrong problem-solving skillsAdobe Creative Cloud applications and services (InDesign, Photoshop, Illustrator)Search engine advertising (Pay-per-click advertising, Google Ads)
Marketing duties and responsibilities
Producing marketing materials, including literature and advertising copyCollecting data and forecasting trendsConducting market researchCreating advertising materialsPromoting company products and servicesChecking marketing activities of competitorsAnalyzing consumer behavior and collecting dataPlanning and organizing promotional events and trade showsWebsite management (WordPress knowledge a plus)Social media management
Job Type : Full-time
Benefits :
401(k)401(k) matchingDental insuranceEmployee assistance programFlexible spending accountHealth insurancePaid time offReferral programSchedule :
10 hour shift8 hour shiftDay shiftMonday to FridayOvertimeExperience :
adobe : 1 year (Preferred)product advertisement : 1 year (Preferred)Marketing : 5 years (Required)Ability to Relocate :
Cedar Falls, IA 50613 : Relocate before starting work (Required)
Offer will be contingent on a pre-employment drug screening.
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