Senior SEO Content Specialist

About Accolade

Accolade (Nasdaq : ACCD) provides millions of people and their families with an exceptional healthcare experience that is personal, data driven and value based to help every person live their healthiest life.

Accolade solutions combine virtual primary care, mental health support and expert medical opinion services with intelligent technology and best-in-class care navigation.

Accolade’s Personalized Healthcare approach puts humanity back in healthcare by building relationships that connect people and their families to the right care at the right time to improve outcomes, lower costs and deliver consumer satisfaction.

Accolade consistently receives consumer satisfaction ratings over 90%. For more information, visit accolade.com.

The Senior SEO Content Specialist , who reports to the SEO Director, is responsible forowning the execution of our SEO content roadmap from content ideation to execution that supports the organic growth and user acquisition goals of plushcare.com.

A day in the life

Plan, copyedit and optimize engaging and user-friendly content for plushcare.com.

Work with the clinician and legal teams to approve and revise content, project managing effectively from inception to completion.

Collaborate with design, marketing, vendorsand the clinical editorial teams to ensure content is aligned with the brand voice, tone and style guidelines.

Conduct SEO keyword researchand analysis to create evidence-based and authoritative content on various health topics and services.

Perform content audits, gap analysis and keyword research to identify content opportunities and improve SEO performance.

Measure and monitor content performance using analytics tools.

Stay updated on the latest trends and best practices in content strategy, health communication and digital marketing.

What we are looking for

highly organized and detail-oriented individual who can project manage multiple content campaignsand deadlines efficiently.

Data-driven with solid understanding of key content metrics.Must be self-directed with strong analytical and strategic thinking skills.

An efficient researcher who carries out keyword research, competitor analysis, and content audits with relevant tools and best practices.

Experience in copyediting and partnering with writers to craft high-quality content that suits audience needs, matches brand voice, and complies with SEO standards.

A collaborative and communicative team player who can work effectively with other content creators, designers, physicians, therapists,developers, marketers, and stakeholders to ensure content alignment and consistency across all marketing channels and platforms.

A proactive problem-solver who can update our internal tracking systems to ensure proper interlinking, write engaging title tags, meta descriptions, and main CTAs to increase conversion, and suggest improvements and innovations for content strategy and execution.

Highly proficient oral and written communication skills and provide examples of prior content creation, from ideation to execution.

Requires 2-5 years of relevant experience in SEO content marketing.

A bachelor’s degree required.

Experience reading, researching and editing healthcare topics with a relatededucation / certification a plus.

Benefits

Comprehensive medical, dental, vision, life, and disability benefits, including access to Accolade Advocacy, Accolade Care, and Accolade EMO.

HDHP medical plan with generous employer contributions towards an HSA

401(k) Retirement Plan with matching employer contributions

Paid Time Off

Generous Holiday Schedule + 5 floating holidays

18 weeks of paid parental leave

Subsidized commuter benefits programs

Virtual access to coaching, self-care activities, and video-based therapy and psychiatry through Ginger

1 Volunteer days per year

Employee Stock Purchase Plan (ESPP) w / employee discount

Our people are the Heart of Accolade

Together, we are building a great and enduring business that truly makes an impact. At Accolade, we are committed to building a workplace where all can grow and thrive.

We do this by living our core values :

Member Obsessed

For everything we do, we ask ourselves : Is this going to make our member’s life measurably better?

Be Fearless

We think differently. We do what’s never been done. We are reinventing healthcare every step of the way.

Stronger Together

We honor the differences among one another and know that our unique perspectives drive us forward.

Genuine Care

We care deeply about the human beings we work with and serve. We have each other’s back.

Embrace Reality

We bring the data, tell the truth, and trust each other.

Relentless Execution

We operate with a bias for action. Take initiative, move fast & have fun.

Want to learn more about who we are and what we value? Check out ourCulture Book here!

Accolade is an Equal Opportunity and Affirmative Action Employer committed to advancing an inclusive environment for all qualified applicants and employees.

We provide employment opportunities, without regard, to any legally protected status in accordance with applicable laws in the US.

We are committed to help ensure you have a comfortable and positive interview experience.

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