Marketing Analyst
Our client the largestindependent live event producer in the United States is looking fora Marketing Analyst to join their team! The Marketing Analyst will have a strong analyticalbackground experience with marketing campaigns and proficiency withvarious analytical and marketing tools including Google AnalyticsTableau Microsoft Excel and various ad platforms like Google AdsMeta Ads and others.
The Marketing Analyst willplay a crucial role in analyzing marketing data generating insightsand providing actionable recommendations to drive our marketingstrategies and businessgrowth.
Responsibilities :
- Collectanalyze and interpret data from multiple sources (e.g. Google AdsMeta Ads Google Analytics social media CRMsystems)
- Develop and maintaindashboards and reports using tools like Excel Tableau GoogleAnalytics and / or Looker to develop and monitor key performancemetrics
- Create and disseminateregular reports on campaign performance website traffic conversionrates and other relevantmetrics
- Evaluate the effectivenessof marketing campaigns across various channels (e.g. digital socialemail and offline)
- Identify trendspatterns and insights to optimize future marketingstrategies
- Assist in the setup andexecution of A / B testing and other experiments to improve campaignperformance
- Collaborate with themarketing team to develop datadrivenstrategies
- Present findings andrecommendations to stakeholders to informdecisionmaking
- Work withcrossfunctional teams to implement datadriveninitiatives
Requirements
Qualifications :
- Bachelorsdegree in Marketing Business Statistics Economics or a relatedfield
- 3 years of experience in amarketing analyst or similarrole
- Proficiency in Excel GoogleAnalytics Tableau and / orLooker
- Familiarity with socialanalytics platforms such asBrandwatch
- Strong analytical andproblemsolving skills
- Excellentcommunication and presentationskills
- Ability to work independentlyand collaboratively in a fastpacedenvironment
- Attention to detail anda strong commitment toaccuracy
PreferredQualifications :
- Experiencewith SQL R Python or other programminglanguages
- Knowledge of SEO SEM andPPC strategies
- Familiarity with CRMand marketing automationtools
- Certification in GoogleAnalytics or Tableau is aplus
Qualifications : Bachelor's degree in Marketing, Business,Statistics, Economics, or a related field 3+ years of experience ina marketing analyst or similar role Proficiency in Excel, GoogleAnalytics, Tableau, and / or Looker Familiarity with social analyticsplatforms such as Brandwatch Strong analytical and problem-solvingskills Excellent communication and presentation skills Ability towork independently and collaboratively in a fast-paced environmentAttention to detail and a strong commitment to accuracy PreferredQualifications : Experience with SQL, R, Python, or otherprogramming languages Knowledge of SEO, SEM, and PPC strategiesFamiliarity with CRM and marketing automation tools Certificationin Google Analytics or Tableau is a plus
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