The Senior Marketing Manager supporting Walmart is focused on the development of brand and product strategies for the brand portfolio with Walmart as a channel.
If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information.
You are a well-rounded B2C or CPG marketing professional with experience in brand and channel management, communications, and promotional development.
You will manage our Pittsburgh Paints & Stains brand and report to the General Manager, US Retail, while working a hybrid schedule based in our Rogers, AR office.
Key Responsibilities
- Strategic Planning : Development of relevant annual and ongoing brand and product strategies based on consumer insights, category trends, competitive environment and our needs.
- Brand Management : Development of the relevant brand equity framework, and develop creative and supporting materials that follow the brand equity and support the brand portfolio.
- Budgeting : Maximization of budgets by using ROI tools as a measurement of effectiveness and manage the yearly budget to include ongoing tracking of spend, future commitments and budget availability.
- Integrated Insights : Understand category, channel and customer insights to identify how PPG can contribute to customers and consumers across all distribution channels and improve profitable growth of the brand.
- Promotional Development : Development of branded business driving promotions to close consumers at point of purchase.
- Project Management : Management of the development, production and implementation of marketing communications tactics.
- Agency Management : Management of strategic and daily agency interactions to ensure communications efforts are aligned with brand strategy and positioning.
- Communication : Working, influencing and promoting alignment, and enrolling the PPG management team, Channel Marketing, Sales teams, and other teams to ensure delivery / execution of channel marketing plans.
Qualifications
- Bachelor's degree in marketing, Business Management or another related field required.
- 5+ years' experience within a Marketing or Merchandising role.
PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others.
J-18808-Ljbffr
Senior Manager, Product Imaging (CPG)
Acosta and Mosaic are the sales and marketing powerhouses behind the most recognized and proven brands with top retailers in the United States and Canada. ...
Senior Product Manager - Product Marketing
As a Senior Product Manager in the People Product organization, you will have the opportunity to bring your ideas to life, work on 0->1 products and make a lasting impact on the associate experience. Lead marketing initiatives across various platforms, including email and in-app marketing for our...
Senior Marketing Manager
Communication: Working, influencing and promoting alignment, and enrolling the PPG management team, Channel Marketing, Sales teams, and other teams to ensure delivery/execution of channel marketing plans. B2C or CPG marketing professional. General Manager, US Retail, while working a hybrid schedule ...
Senior Manager, Marketing Planning And Strategy (Digital Engagement)
The Senior Manager of Planning & Strategy, Digital Engagement at Sam's Club is an important part of our organization. Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'. You will understand digital marketing, t...
(USA) Senior Manager, Procurement - Marketing
As a Senior Manager, Procurement – Marketing, you will execute strategic sourcing strategies and financial analysis supporting the goods not for resale (GNFR) categories of spend. Certified Purchasing Manager or related purchasing manager certification, Experience with cross-functional teams, Master...
Marketing Events Coordinator
We are looking to hire an experienced Marketing Events Coordinator in the Springdale, AR market. ...
Shopper Marketing Manager (Walmart and Sam's Club)
We are seeking a digitally savvy Shopper Marketing Manager to lead strategy and execution for NUSA brands for Walmart and Sam's Club. Minimum of 5 years of CPG brand/marketing/sales and/or Shopper Marketing experience. Experience in Sales & Marketing, leading marketing and/or shopper communication. ...
Product Marketing Manager
We are looking for a strategic, insightful, and dynamic Product Marketing Manager to pave a strong foundation for our teams. As a PMM, you will play a crucial role as the center point for our product development, leading Technical PMs, Engineering teams, and marketing to ensure the company is on tra...
O&P Marketing Sales Specialist, Full Time, Mon-Fri, 8 Hour Days
Marketing major desired but not necessary. Training and Experience: Two or more years of marketing to medical practices or similar experience. Responsible for marketing all aspects of the DME/O&P company to all potential referral resources in a defined area. ...
Marketing Coordinator - Data & Analytics
The Marketing Coordinator - Operations will be responsible for providing ‘all things data’ to Marketing stakeholders. Along with retrieving data, the coordinator will be responsible to maintaining data quality among all of Marketing data sources by taking ownership of Marketing automatio...