Associate Brand Manager Creative Marketing

When you join Verizon

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive.

At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world.

Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always.

Want in? Join the V Team Life.

At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality.

We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most.

By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities.

We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.

Building on our commitment to connect people with quality experiences that offer the best value in wireless, let's delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences.

Our portfolio, comprising 11 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact.

Total Wireless & Verizon Prepaid : At the forefront, we have Total Wireless and Verizon Prepaid, our flagship brands available at Verizon-owned stores.

Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total Wireless is on a rapid ascent, capturing the hearts of more customers with its compelling offerings.

Straight Talk, TracFone, and Walmart Family Mobile : Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart.

Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.

Visible : Visible, as a standalone brand family, caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions.

This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.

Simple Mobile : Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Research's prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.

SafeLink : SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need.

Join the team that connects people with quality experiences that give them the best value in wireless.

As our Associate Brand Manager Creative Marketing, you will be a key member of the Total Wireless creative strategy team and work on national, local, and digital campaigns for Total Wireless and other brands.

What you'll be doing :

Coordinating with the Integrated Marketing, Marketing Planning, Digital, Media, Consumer Insights, Legal and external agency teams to develop creative campaigns, strategies, testing scenarios, and provide creative recommendations to Creative Leadership at Verizon Value.

Partnering with cross-functional teams to understand the best insights and human truth to develop great creative work.

Participating with and supporting the Total Wireless creative team in leading the development of annual advertising / content, plans, and marketing objectives, including gaining alignment up to the VP level on all strategies and recommended initiatives.

Developing briefs for creative work in partnership with marketing strategy, the commercial and insights team, and lead briefing of creative agency partners.

Working with our creative agency to deliver creative content and assets for the brands, and optimize advertising campaigns to market that reflect deep understanding of brand positioning & strategy.

Being aware of brand proposition, messaging, and product proof points relevant to our audience targets and recommend what messaging should appear within various creative elements.

Staying up to date with in-market competitive campaigns, messaging, and creative to inform creative development and decision-making.

Having an understanding of the creative & campaign development process including strategy, development, execution, and measurement.

Working closely with the media team and agency to develop strategic testing for creative and track messaging placements and relevant data to help drive future creative decisions.

Supporting Creative Leadership and partnering with the digital team to develop communication programs (social, base and digital advertising) that are consistent with the brand voice.

Overseeing and optimizing the marketing production budget and timing in collaboration with creative leadership.

Providing support for the day-to-day execution of multichannel communications to existing and prospective Wireless customers, which include e-mail, SMS, Push, direct mail and digital tactics.

What we're looking for :

You'll need to have :

Four or more years of relevant experience required, demonstrated through work experience and / or military experience.

Bilingual proficiency in English and Spanish.

Even better if you have one or more of the following :

Bachelor's degree in Marketing and MBA, or other advanced degree.

Are a highly collaborative team leader with a proven track record in effectively leading, managing, mentoring, motivating, and inspiring others.

Previous agency and campaign development experience, ideally with value focused retail brands, CPG and / or telecom would be best.

Are self-motivated, have a growth mindset, and are driven-yet-diplomatic.

Have a positive attitude, resilience, and adaptability to changes, processes, and structure.

An understanding of the role of National advertising vs. Local vs. Field vs. Digital, and are always thinking of how to reach our multicultural audience first.

Desire to drive business results, win awards, and impress other creatives with your work.

Are forward-thinking, with a balance of analytical and creative thinking.

Outstanding written and verbal communication skills.

Proficiency with MS Office and Google Suite.

Are a self-starter with great organizational skills, and the ability to multitask, working in a fast-paced environment.

Exceptional sense of urgency, positive mindset with a strong aptitude for learning and problem-solving.

Proficiency with writing and executing on marketing and creative briefs.

Experience with A / B testing platforms and focus group research.

Where you'll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status.

At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.

We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package.

For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.

C. work location, the compensation range for this position is between $82,000.00 and $166,000.00 annually based on a full-time schedule.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more.

For part time roles, your compensation will be adjusted to reflect your hours.