Associate Director, Programmatic Sales

Job Title

Do not wait to apply after reading this description a high application volume is expected for this opportunity.

Associate Director, Programmatic Sales

Job Description

As an Associate Director, Programmatic Sales, this person will be responsible for selling premium programmatic (PMP / PG) sales across Dotdash Meredith Digital in the Beauty & Style category, including :

• Selling programmatic offerings to advertising clients (and, as appropriate, agency trading desks and demand-side platforms) either as programmatic-only or hybrid deals;
• Cultivating successful, renewable and high-growth premium programmatic sales relationships with major US advertisers and the agencies that represent them;
• Driving top-line premium programmatic revenue growth in partnership with Vice President, Programmatic Sales.

Responsibilities :

Lead premium programmatic sales efforts (PMP / PG), working with a cross-functional team of company stakeholders (Client service managers, Direct IO Sales, Ad Operations, Marketing, Revenue Operations, etc.

to drive overall programmatic revenue growth for Dotdash Meredith.

• Manage and scale Dotdash Meredith Digital’s premium programmatic sales efforts across assigned account list, selling and fulfilling premium programmatic solutions to clients, agencies, trading desks and DSPs - and sourcing demand.
• Demonstrate high energy and enthusiasm for our products, sales proposition, and our customers.
• Maximize the revenue generated from premium programmatic channels across all screens and media types : desktop, mobile and video.
• Build, maintain and manage relationships with clients, agencies, DSPs and other demand sources.
• Leverage a highly consultative approach designed to ensure that clients and agencies receive the highest level of customer support.
• Structure always on or evergreen programmatic (upfront) deals, as well as exclusive / private exchange deals for select buyers.
• Structure Programmatic Guaranteed deals that fit buyers needs.
• Serve as an expert on key programmatic business trends, new technologies and best practices. Be the expert in packaging and selling programmatic inventory.
• Support direct sales team in structuring and selling successful hybrid (sponsorship and programmatic) deals.

Requirements :

• BS / BA Degree, with advanced quantitative or business degree preferred.
• 2-3 years of digital media / cross-platform sales or buying experience (with 1+ years of digital experience in programmatic ad sales, revenue operations and / or business development).
• Strong understanding of the programmatic media ecosystem (including exchanges, ad networks, DSPs, SSPs, DMPs, trading desks, etc.

and strong relationships within the space, with emphasis on ATD, DSP and agency relationships.

• Strong quantitative aptitude with the ability to analyze campaign performance statistics and recommend optimized media solutions.
• Excellent communication and presentation skills : ability to solution sell and to communicate complex technical features in simple terms.
• Entrepreneurial self-starter with ability to work in a matrix organization and thrive in a highly-collaborative, team-based environment.
• Experience working with Google / GAM.
• Experience working with DSPs, SSPs, DMPs and both open auction bidding, private marketplace platforms, programmatic guaranteed platforms.
• Experience with data and targeting.
• Excellent analytical and quantitative abilities.
• Strong financial skills and negotiation skills.
• Willing to travel to see clients.
• Relationships in Beauty & Style category preferred.

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.

Pay Range

Salary : $90,000 - $110,000

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future.

Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance.

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