Marketing & Communications Specialist

Job Posting Details

Payroll Title : MARKETING SPEC 3

Job Code : 7552

Job Open Date : 07 / 01 / 24

Application Review Begins : 07 / 17 / 24

Department Code (Name) : DIRA (HOUSING-DIRECTOR ADMIN)

Percentage of Time : 100%

Union Code (Name) : 99 Non-represented

Employee Class (Appointment Type) : Staff : Career

FLSA Status : Exempt

Salary Grade : PSS / 22

Hiring / Budgeted Salary or Hourly Range : The budgeted salary range that the University reasonably expects to pay for this position is $77,000 / year to $ 95,000 / year.

Full Salary Range : The full salary range for this position is $77,000 / year to $139,200 / year. Salary offers are determined based on final candidate qualifications and experience;

the budget for the position; and the application of fair, equitable, and consistent pay practices at the University.

Work Location : De La Guerra Dining Commons - 1501

Working Days and Hours : Monday - Friday 8am-5pm (+ 2 Saturdays a year)

Benefits Eligibility : Full Benefits

Type of Remote or Hybrid Work Arrangement, if applicable : Hybrid (Both UC & Non-UC locations)

Special Instructions :

For full consideration, please include a resume and a cover letter as part of your application.

Department Marketing Statement :

Housing, Dining & Auxiliary Enterprises houses 10,000 students, faculty and family residents on campus, provides support services for 9,300 students residing in the communities adjacent to the campus, serves 21,000 customers daily in its retail and board dining programs, manages the UCSB Campus Store and University Center, hosts 150,000 guests annually for conferences and meetings, manages a major events center (Events Center), and oversees the administration of transportation, parking and fleet services.

Additional responsibilities in the HDAE portfolio include Administrative & Residential Information Technology (ARIT) and The Club & Guest House.

HDAE employs 600 full-time employees and 1,800 student employees. HDAE maintains a physical plant of more than 3 million square feet of buildings and 250 acres of grounds and landscaping.

Benefits of Belonging

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Brief Summary of Job Duties :

Under general supervision of the Director of Marketing & Communications, performs a wide variety of communication and marketing duties related to the mission and goals of Housing, Dining & Auxiliary Enterprises.

HDAE is an auxiliary services operation that houses 10,000 students, faculty, staff and family residents on campus, provides support services for 9,300 students residing in the communities adjacent to the campus, serves 21,000 customers daily in its retail and board dining programs, manages the UCSB Campus Store and University Center, hosts 150,000 guests annually for conferences and meetings, manages a major events center (Events Center), and oversees the administration of transportation, parking and fleet services.

Additional responsibilities in the HDAE portfolio include Administrative & Residential Information Technology (ARIT) and The Club & Guest House.

HDAE employs 600+ full-time employees and 1,800+ student employees, with annual operating budgets totaling $160 million.

HDAE maintains a physical plant of more than 3 million square feet of buildings and 250 acres of grounds and landscaping.

This position plays a key role in the Marketing & Communications Team (MarCom) that is responsible for developing, implementing, coordinating and overseeing the division's communications and marketing strategies and initiatives that may have an impact on the organization and its ability to generate revenue.

This includes all major communications for the diverse clientele of Housing, Dining & Auxiliary Enterprises including web, print media, digital signage, video, social media, and marketing initiatives.

This position requires excellent verbal and written communication skills, and the capacity to organize, prioritize, and handle a wide variety of responsibilities and projects accurately and consistently.

Acts as a project manager and technical leader for new marketing and communication initiatives often without precedent and / or structure.

Recognized as an expert in the visual and digital communications field, and has advanced interpersonal communication skills to work effectively within teams and to effectively provide advanced consultation to clients.

Qualifications :

Required Qualifications :

• Bachelor's degree in related area and / or equivalent experience / training
• 4-6 years Experience with both Mac and Microsoft platforms using Adobe Creative Suite design software (Photoshop, InDesign, Illustrator), Microsoft Office applications (Word, Excel, PowerPoint), and other graphics applications, and web applications
• 4-6 years Experience in graphic design, marketing and / or social media management.
• Excellent written and interpersonal communication skills.
• Knowledge of marketing principles, concepts, strategies and best practices.
• Knowledge and skills to advise and consult with management to ensure delivery of the desired message to the target and / or broad general audiences
• Ability to work in a deadline-oriented environment; to display self-discipline to organize, plan, and prioritize and meet goals given by deadlines;

manage multiple projects at the same time while maintaining high quality.

• Knowledge of current social media platforms and strategies.
• Thorough knowledge of communication principles, media, and marketing techniques.
• Knowledge and experience in Adobe Creative Suite applications : Illustrator, Photoshop & Premiere, and other applications : Canva, Hootsuite, or similar Social Media management systems.
• Strong project management skills.
• Strong skills in event and media activities management.

Preferred Qualifications :

• 1-3 years Experience as a photographer, including lighting, composition, retouching, photo-illustration, photo manipulation and photo editing.
• 1-3 years Experience creating and editing short videos and animated graphics, using such software as Adobe Premiere and Adobe AfterEffect
• 1-3 years Experience navigating and posting to social media sites including, but not limited to Twitter, Facebook, YouTube, Instagram, Tumblr, and Pinterest.
• Knowledge of UC Santa Barbara, and HDAE's products, services, achievements, mission, vision, goals, objectives and infrastructure.

Special Conditions of Employment :

• Maintain a valid CA driver's license, a clean DMV record and enrollment in the DMV Employer Pull-Notice Program
• Satisfactory criminal history background check
• UCSB is a Tobacco-Free environment

Job Functions and Percentages of Time :

Social Media Communications & Marketing -50%

Part of the Marketing & Communications (MarCom) Team that is responsible for developing, implementing, and overseeing the division's communications and marketing strategies and initiatives.

Coordinates with the MarCom Team and HDAE departments on campaigns to promote awareness to students, potential students, and other clients such as marketing housing contracts and playing a key role on the Housing Fair committee for UCSB's Open House.

With supervisor, reviews and assumes responsibility for requests submitted to the Marketing & Communication Work Request system related primarily to social media and digital signage, which allows departments in HDAE to request various marketing and communication services.

Designs and produces both print and digital publications and other promotional materials that are distributed to HDAE staff, students, potential students, as well as customers of The Club & Guest House and Conference & Hospitality Services, etc.

Ensures that branding is consistent with the look and feel of divisional communications, logos and signage, and ensures alignment with the UCSB visual identity.

Establishes and maintains contact with vendors such as printers and photographers. Responsible for HDAE's social media strategy, which includes dynamic story-focused content in a variety of formats (graphic design art, short-form video, etc.

Acts as a project manager and technical leader for existing and new social media marketing initiatives. Has a high degree of expertise in understanding a broad range of social media platforms and required knowledge of Facebook, YouTube, Pinterest, Instagram, TikTok, Twitter, and Tumblr.

Maintains master calendar for all social media marketing initiatives. Reviews social media analytics to better determine message strategy and how to increase target audience engagement and gain more followers.

Follows and researches social media trends to stay up-to-date with various algorithm changes to platforms. Researches, oversees and coordinates advertising placements and schedules on social media platforms as well as other advertising channels.

Designs and produces content including video, virtual tours, Graphics Interchange Format (GIFs), photography (360 degree, panorama, digital), animation, interactive web content, 3D images and vector images.

Designs dynamic visual content for DigiKnow, HDAE's digital signage network, to convey messages, themes, culinary offerings, special events and emergencies.

Required knowledge of crafting copy and design principles regarding contrast, fonts, images, and use of animation. Supports the webmaster in making front end changes to HDAE's websites, including adding / updating images and graphics to web pages, fixing formatting issues, updating text to reflect accurate information and deadlines, and reviewing analytics for SEO purposes

Coordinate Digital Signage System -40%

Markets DigiKnow as a resource to student groups and campus departments. Responsible for programming DigiKnow, the digital signage network comprising 34 screens throughout the residential communities, dining commons, two screens in the University Center, and one screen at the Club and Guest House.

Coordinates advertising placement and schedules, communicates with departments and student groups about advertising fees and artwork, and ensures dynamic content throughout the academic year.

Monitors content broadcasted to ensure it meets the expected function. Trains DigiKnow customers and student workers to create effective ads.

Stays abreast of current digital marketing trends and best practices. Responsible for depositing checks for DigiKnow ads, preparing quarterly department recharge forms, and keeping accurate records of all payments.

Addresses payment inquiries / issues. Researches and analyzes new and innovative methods for generating revenue through the digital signage system and develops implementation proposals.

Develops dynamic visual content for digital signage to convey messages, themes, culinary offerings, special events and emergencies.

Has a high degree of knowledge of creating templates, integrating external media sources, image resolution, screen segmentation and developing playlists that include a variety of image and video file formats.

Works in partnership with the Director of Marketing & Communications, ARIT, outside vendors, and internal and external content providers to create a "Times Square" atmosphere.

Special Projects -10%

Leads special projects as needed. Performs special duties as designated by Supervisor. Participates in various department and University committees.

Provides expert advice to department and University committees on Social media and digital communication trends. Builds relationships with outside (non-campus affiliated) companies and organizations to deliver high quality marketing campaigns and deliverables.

Serves on committees to help coordinate special events such as quarterly town hall meetings and annual service awards ceremony.

Serves on Housing's spring Open House committee. Participates in HDAE's Arts & Culture Committee to bring art into the UCSB housing communities.

Affirms and implements the departmental Educational Equity Plan reflecting a systematic approach to preparing both students and staff for success in a multicultural society.

Affirms and implements the departmental Strategic Plan providing goals and objectives that relate to the vision statements that define the HDAE organization.

Affirms and implements the Standards for Housing, Dining & Auxiliary Enterprises. Reviews status of job tasks and responsibilities with supervisor on a regular basis

UC Vaccination Programs Policy - With Interim Revisions :

As a condition of employment, you will be required to comply with the University of California Policy on Vaccinations Programs With Interim Revisions.*

As a condition of Physical Presence at a Location or in a University Program, all Covered Individuals must participate in any applicable Vaccination Program by providing proof that they are Up-to-Date with any required Vaccines or submitting a request for Exception in a Mandate Program or properly declining vaccination in an Opt-Out Program no later than the Compliance Date (Capitalized terms in this paragraph are defined in the policy.

Federal, state, or local public health directives may impose additional requirements.

For more information, please visit :

• UC Santa Barbara COVID-19 Information - https : / / www.ucsb.edu / COVID-19-information
• University of California Policy on Vaccinations With Interim Revisions - https : / / policy.ucop.edu / doc / 5000695 / VaccinationProgramsPolicy
• Note : The Policy on Vaccination Programs With Interim Revisions was updated effective August 16, 2023. A systemwide review of this policy will take place in Fall 2023 with an expected issuance / effective date in early 2024.

Covered Individuals : A Covered Individual includes anyone designated as Personnel or Students under this Policy who physically access a University Facility or Program in connection with their employment, appointment, or education / training.

A person accessing a Healthcare Location as a patient, or an art, athletics, entertainment, or other publicly accessible venue at a Location as a member of the public, is not a Covered Individual.

Equal Opportunity / Affirmative Action Statement :

UC Santa Barbara is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status.

For the University of California's Affirmative Action Policy, please visit : https : / / policy.ucop.edu / doc / 4010393 / PPSM-20.

For the University of California's Anti-Discrimination Policy, please visit : https : / / policy.ucop.edu / doc / 1001004 / Anti-Discrimination.

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