Integrated Communications Planner
ID 2024-4948
Department
Marketing
Position Type
Regular
Location
US-MN-Eagan
Job Overview
At Marvin, our in-house Creative Studio are the curators, innovators and creators of our brand expression across all our audiences and communication channels.
As an industry leader of premium windows and doors, our work is grounded in intentionality enabling possibility for our products, customers and colleagues.
An Integrated Communications Planner in the Creative Studio is responsible for ensuring that all of our communications are reaching the right audience at the right time across all our marketing channels.
This role requires someone who always starts with the audience creating plans that deliver an experience across the full consumer journey.
You have a knack for both making sure that all the tactics are working together to create the most impact and also inspiring teams to tell brand stories in new ways.
If you're a creative collaborator with experience building premium brands, we're looking for you!
Highlights of your role
Bring the storytelling of comms planning to life by collaborating with channel and executional partners to identify key goals, target audience(s), channel strategy(s) and measurement
- Inspire stakeholders and partners to think differently about how best to engage and activate key audiences through a variety of communications channels considering cadence, sequencing and influence
- Provide strategic recommendations through multi-channel efforts that push boundaries where the work, campaign, idea or channel demands breakthrough solutions - streamlining where applicable for greatest impact
- Participate in ideation sessions with Partnership, PR, Owned and Paid Content teams to develop distinctive and ownable activation and extension opportunities for the brand
- Confidently sell and present strategy to stakeholders showcasing approach, concepts or recommendations underpinned with strategic positioning to deliver business results
- Guide Marvin Marketing toward best-in-class and evolved thinking around comms planning across paid, owned and earned efforts all in the spirit of building brand reputation
You're a good fit if you have (or if you can)
- Bachelor's Degree or equivalent experience
- Minimum of 5 years of comms planning experience in either agency-planning / strategy role or within a large-scale marketing or brand team - B2B experience preferred
- Deep understanding of translating business objectives and audience insight(s) into creative strategy(s) and communications plans
- Comfortability in leading formal and informal ideation sessions with cross-functional team members
- A track record of driving brand innovation and ideas at the campaign level through media, content and experiences
- Willingness to collaborate and grow team members through new ways of thinking and working
- Excellent interpersonal, verbal and written communications skill bolstered by a p roactive and positive work style
We invite you to See Yourself at Marvin
From people to products, Marvin is committed to creating better ways of living. When you join this family-owned and -led window and door company, you belong to a community full of opportunities.
You also belong to one of America's Top 20 Large Employers of 2024 , according to an exclusive ranking by Forbes Magazine.
For more than 100 years, we've been designing, building, and engineering premier products. Today, in our 16 locations across North America, we manufacture Marvin's portfolio of products, which includes Infinity Replacement Windows, TruStile Doors, and Marvin Coastline brands.
Together, we live our values and enjoy a culture that feels like home. Our better living approach to benefits supports you at work and beyond.
From day one, you receive health insurance, paid holidays, paid parental leave, a 401(k) retirement savings match and more! A few unique offerings include :
- $300 annual wellbeing account to spend on whatever makes you happy + healthy
- Better Living Day! (a paid day off to go have some fun)
- $$ Annual profit sharing - get rewarded for the role everyone plays in making Marvin a success
- Giving at Marvin - join coordinated volunteer opportunities
- Brighter Days Fund - financial support thanks to your colleagues and the Marvin family should you suffer a personal hardship
When you belong to the Marvin team, it's all part of the package. Apply today!
Marvin is an Equal Opportunity Employer
This job posting is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities of the employee.
Accommodation may be made to enable an individual with a disability to perform the essential functions of the position. Any employment offer depends on completing a background check and drug screen to company standards.