Account director sports event marketing

Calling all experienced Sports & Event Marketing professionals for an exciting college athletics sports marketing program!

The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.

Account Director, Sports & Event Marketing is responsible for leading our client’s new and robust partnerships in college athletics including the Big Ten Conference, and an extensive portfolio of individual universities and NIL athletes.

This position requires a highly polished and experienced professional who has demonstrated the ability to lead a high profile, large-scale sponsorship program on behalf of an agency or company.

Primary responsibilities include overall strategy development, creative execution and activation idea generation, client services & support, and account team leadership.

We are seeking someone with a minimum of 10 years of relevant experience.

Responsibilities

• Performs the day-to-day activities for leading the TSMGI account team to ensure the client's sponsorship objectives are achieved while delivering the highest level of client service and satisfaction.
• Understands the client's business, and their sponsorship objectives, in order to develop strategies for the most effective utilization of the sponsored properties.
• Engages with all levels of the client's organization to educate stakeholders on the rights and benefits of the sponsored properties and inspires them to effectively utilize assets to achieve their specific business objectives.
• Translates the client's vision into unique, creative program idea generation and activation tactics.
• Liaise, and build relationships, with the sponsored properties to ensure positive and proactive communication.
• Leads, coaches, educates, challenges and inspires the TSMGI account team to deliver their best every day.
• Ensures the TSMGI account team is informed and well prepared for all meetings, programs and events.
• Creates a work environment that is positive, proactive, stimulating and satisfying for all stakeholders.
• Proactively anticipates potential program problems and recommends viable, innovative solutions.
• Ensures timely and comprehensive reports and communications to provide vital program feedback to client, on both a continual basis as well as for year-end recap reports.
• Actively manages both client's and TSMGI's budgets to ensure fiscal responsibility.
• Lead and support onsite activation which could require travel, event set up, and client hosting.
• Leads and / or participates in regular meetings with clients and with team members to determine long-term and short-term strategies, programs, budgets, timelines, and staff necessary to meet the goals of both the client and TSMGI.
• Identifies and promotes enhancements / improvements to existing programs and / or recommends new programs when appropriate.
• Establishes program tracking mechanisms to generate progress reports for review and analysis of effectiveness.
• Updates TSMGI leadership frequently regarding program status, as well as potential challenges and opportunities.
• Contributes to the overall growth and development of TSMGI.

Qualifications

• 10+ years of relevant experience; prior sponsorship marketing experience in college athletics is a plus.
• Has a mature "executive presence".
• Models the values to which TSMGI is committed (honesty, integrity, friendly, engaging, service oriented mindset, etc).
• Exceptional client service and relationship skills.
• Advanced communication skills (oral & written).
• Detailed understanding of sports properties and the way brands leverage them to drive KPIs.
• Experience leveraging sponsorship properties.
• Property relationship management experience.
• Able to teach and mentor others.
• Attention to detail.
• Strong organizational and multi-tasking skills.
• Time management.
• Able to work both in a team environment and independently as required.
• Budget oversight and management.
• Resourceful, proactive problem solver.
• Strong computer software skills (Mac OS & Microsoft Office suite, etc.), and hardware familiarity (Mac, PC, tablet, mobile devices, etc.).

Compensation commensurate with experience.

To apply, please submit resume, cover letter and references to [email protected].

ABOUT TSMGI

TSMGI (The Specialized Marketing Group, Inc.) is a global sports, event, and promotional marketing company, specializing in innovative programs that move brands, grab attention and spark conversations.

TSMGI combines the personalized attention and passion of a small business with the big ideas and fully integrated capabilities of a larger agency.

Founded in 2000, TSMGI client list includes a variety of Fortune 500 companies, as well as individual leaders in each of their markets.

TSMGI has been recognized by Chief Marketer Magazine as a "Top 200 agency each year since 2008. Headquartered in the northern suburbs of Chicago, TSMGI also has offices and key personnel in Milwaukee, Wisconsin;

Lexington, Kentucky; Charlotte, North Carolina; Denver, Colorado; and Madrid, Spain. For additional information on TSMGI, visit www.

TSMGI.com or follow @TSMGI on Instagram, Twitter or LinkedIn.

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