Front-End Web Merchandising Specialist

Job Description

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The Front-End Web Merchandising Specialist role executes the strategy for promotional content on carnival.com from new sales to brand announcements, new module designs to daily updates.

Their aim is to increase engagement and booking conversion on the Carnival website across all devices while providing the best possible user experience and meeting established business goals.

This role is responsible for the day-to-day execution of the merchandising strategy including development, CMS implementation, maintenance, optimization, and governance.

The role will focus on the development and implementation of new merchandising and maintenance of existing content via our content management system and other e-commerce platforms using HTML / CSS and JavaScript.

Essential Functions :

Implement all merchandising campaigns for Carnival.com on the front-end using JavaScript & HTML / CSS within Sitecore CMS and Optimizely platforms.

Implementation of campaigns encompasses interpreting creative mockups and developing into code, maintenance, and continued optimization of existing content, and compliance with ADA and site performance guidelines.

• Expand on personalization strategy for our targeted personalization campaigns by incorporating analytics, concurrent campaigns, and business goals in the development of the rules logic, and audiences for these campaigns.
• Perform QA testing for accuracy and functionality across browsers and devices; troubleshoot and / or engage relevant teams (e.

g. DevOps, support, ADA), as needed.

• Work cross-functionally coordinating with marketing teams and other Carnival business units such as Casino, E-commerce, Brand Marketing, and IT to ensure our merchandising being implemented follows brand guidelines (voice, digital style guide), best practices and compliance requirements (performance, ADA), incorporates learnings (A / B and user testing) and is properly tagged for analytics / reporting.
• Develop and implement innovative features with the goal of increasing engagement and booking conversion on the Carnival website for all devices.

Qualifications :

• Minimum Education : Bachelor’s Degree.
• Discipline / Major : Marketing, Computer Science.
• Required Years and Area of Professional Experience : years of experience coding for websites, e-commerce or digital marketing experience.

Mobile commerce experience a plus. Travel industries experience a plus.

Critical Professional Related Technical / Computer Skills : Experience with CMS software (Sitecore a plus) and e-commerce platforms (Optimizely a plus);

Proficient in HTML, CSS, JavaScript; Photoshop; Excel, Word and PowerPoint.

Knowledge, Skills & Abilities :

• Ability to execute consumer-facing digital strategies; Interface with a range of website, mobile, tablet, creative design initiatives;
• Project Management; Meeting facilitation and briefing; independent Decision-making skills; ability to work independently;
• Strong analytical skills; Ability to prioritize and manage multiple projects in a fast-paced, deadline-driven environment;

Desire to learn; logical / critical thinking.

Decision-Making :

Operational : Decisions focus on day-to-day activities within the company. Decisions made at this level help to ensure that daily activities proceed smoothly and therefore help to move the company toward reaching a strategic goal.

They have short-term consequences. Examples are : Handling employee conflicts, purchasing materials needed for operations.

Physical Demands : Must be able to remain in a stationary position at a desk and / or computer for extended periods of time.

Travel : No or very little travel likely.

Work Conditions : Work primarily in a climate-controlled environment with minimal safety / health hazard potential. May be requested to work a different shift.

Other job-specific working conditions : Must be comfortable working occasional early / evening / weekend hours as needed for announcements and deployments.

This position is classified as 'in-office.' As an in-office role, it requires employees to work from a designated Carnival office in South Florida from Tuesday through Thursday.

Employees may work from home on Mondays and Fridays. Some positions may require additional in-office time each week and final schedule is determined by your leader.

Candidates must be located in (or willing to relocate to) the Miami / Ft. Lauderdale area.

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan.

Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including :

• Health Benefits :
• Cost-effective medical, dental and vision plans.
• Employee Assistance Program and other mental health resources.
• Additional programs include company paid term life insurance and disability coverage.
• Financial Benefits :
• 401(k) plan that includes a company match.
• Employee Stock Purchase plan.
• Paid Time Off :
• Holidays All full-time and part-time with benefits employees receive days off for 7 company-wide holidays, plus an additional floating holiday to be taken at the employee’s discretion.
• Vacation Time All full-time employees at the manager and below level start with 14 days / year; director and above level start with 19 days / year.

Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours / year.

All employees gain additional vacation time with further tenure.

• Sick Time All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
• Other Benefits :
• Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends.
• Personal and professional learning and development resources including tuition reimbursement.
• On-site preschool program and wellness center at our Miami campus.

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About Us

In addition to other duties / functions, this position requires full commitment and support for promoting ethical and compliant culture.

More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.

Carnival Cruise Line is the most popular cruise brand in North America and operates a fleet of ships designed to foster exceptionally safe, fun and memorable vacation experiences at an outstanding value.

Our employees have a responsibility to be accountable for all actions. We consider the environment in all aspects of our business and have a responsibility to put safety and sustainability first.

We live and share a positive attitude which is based on fostering an environment of inclusion, trust, a willingness to listen, openness and integrity.

Doing this helps us to achieve our ultimate goal, which is to include FUN in everything we do! Speaking of fun, we are officially certified as a Great Place to Work aboard our ships as well as in our global corporate headquarters!

Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity / affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable local, state, federal, and / or international law.

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