Director of Marketing Innovations

Position Information Department VP Univ Relations & Mktg (NIA) Position Title Administrator 1-Univ Comm&Mktg Job Title Director of Marketing Innovations Appointment Type Professional Faculty Job Location Corvallis Benefits Eligible Full-Time, benefits eligible Remote or Hybrid option?

Yes Job Summary University Relations and Marketing is seeking a Director of Marketing Innovations. This is a full-time (1.

00 FTE), 12-month, professional faculty position.

Reporting to the Vice President of University Relations and Marketing, the Director of Marketing Innovations leads an interdisciplinary team that responds to university-wide opportunities and strategic priorities, elevating the university’s brand in alignment with its strategic plan.

Responsible for driving innovation through immersive storytelling, public engagement and interaction that advance OSU’s communications and marketing goals.

Responsibilities include working with the Vice President of University Relations and Marketing and other URM administrators to evaluate, develop and implement brand engagement and creative strategy and short and long-range marketing innovation goals and objectives.

They develop and implement best practices and procedures for creative concepting, creative briefs, processes, systems, programs, performance and brand standards.

They participate in strategic planning efforts as part of the marketing team. They determine resource needs and priorities, track results and set a marketing innovation agenda in collaboration with teams across OSU.

The Director of Marketing Innovation has oversight of innovative marketing strategies that showcase the university’s brand, groundbreaking research, commitment to student success, and global impact.

They lead a world-class team to set the vision for brand creative and engagement and execute bold and highly differentiated campaigns.

Why OSU? Working for Oregon State University is so much more than a job!

Oregon State University is a dynamic community of dreamers, doers, problem-solvers and change-makers. We don’t wait for challenges to present themselves we seek them out and take them on.

We welcome students, faculty and staff from every background and perspective into a community where everyone feels seen and heard.

We have deep-rooted mindfulness for the natural world and all who depend on it, and together, we apply knowledge, tools and skills to build a better future for all.

FACTS :

• Top 1.4% university in the world
• More research funding than all public universities in Oregon combined
• 1 of 3 land, sea, space and sun grant universities in the U.S.
• 2 campuses, 11 colleges, 12 experiment stations, and Extension programs in all 36 counties
• 7 cultural resource centers that offer education, celebration and belonging for everyone
• 100+ undergraduate degree programs, 80+ graduate degrees plus hundreds of minor options and certificates
• 35k+ students including more than 2.3k international students and 10k students of color
• 217k+ alumni worldwide
• For more interesting facts about OSU visit :

Locations :

Oregon State has a statewide presence with campuses in Corvallis and Bend, the OSU Portland Center and the Hatfield Marine Science Center on the Pacific Coast in Newport.

Oregon State’s beautiful, historic and state-of-the-art main campus is located in one of America’s best college towns. Corvallis is located close to the Pacific Ocean, the Cascade mountains and Oregon wine country.

Nestled in the heart of the Willamette Valley, this beautiful city offers miles of mountain biking and hiking trails, a river perfect for boating or kayaking and an eclectic downtown featuring local cuisine, popular events and performances.

Total Rewards Package :

Oregon State University offers a with benefits eligible positions that is designed to meet the needs of employees and their families including :

• Medical, Dental, Vision and Basic Life. OSU pays 95% of premiums for you and your eligible dependents.
• Free confidential mental health and emotional support services, and counseling resources.
• Retirement savings paid by the university.
• A generous paid leave package, including holidays, vacation and sick leave.
• Tuition reduction benefits for you or your qualifying dependents at OSU or the additional six Oregon Public Universities.
• Robust Work Life programs including Dual Career assistance resources, flexible work arrangements, a Family Resource Center, Affinity Groups and an Employee Assistance Program.

Future and current OSU employees can use the to learn more about the full value of the benefits provided at OSU. Key Responsibilities 90% Marketing Innovations Leadership

• Develop and implement innovative marketing strategies aligned with the university’s goals, while identifying new opportunities to enhance the university’s brand visibility.
• Lead and mentor cross-functional marketing teams, fostering innovation and collaboration across colleges and divisions to achieve the university’s marketing objectives.
• Establish and maintain relationships with internal and external marketing and communications teams to identify potential marketing opportunities that enhance and support the overall university’s strategy.
• Advise executive leadership on marketing innovation strategies and outcomes using analytics to assess and optimize strategy effectiveness.
• Lead an interdisciplinary team of creative and engagement strategists, including video production, design, influencer strategy, event strategy, digital marketing and traditional media, who innovate and experiment with new marketing approaches while staying up-to-date on industry trends and best practices.

10% Other duties as assigned What You Will Need

• Bachelor’s degree in Marketing, Business, or related field.
• 5 years of relevant experience managing marketing communications teams or departments.
• Experience leading creative development of innovative creative from concept to delivery.
• Experience managing creative (internal team of designers, copywriters, external agencies and freelancers).
• Experience presenting creative concepts effectively to senior executives.
• Strong analytical skills to assess marketing performance metrics and make data-driven decisions.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Knowledge and expertise applying principles of diversity, equity and inclusion to marketing and creative strategy and execution.
• Ability to mentor and develop team members.

This position is designated as a critical or security-sensitive position; therefore, the incumbent must successfully complete a criminal history check and be determined to be position qualified as per University Standard : 05-010 et seq.

Incumbents are required to self-report convictions and those in youth programs may have additional criminal history checks every 24 months.

This position requires driving a university vehicle or a personal vehicle on behalf of the university; therefore, the incumbent must successfully complete a motor vehicle history check, possess and maintain a current, valid driver’s license in their state of residence, be determined to be position qualified and self-report convictions as per University Policy 05-030.

What We Would Like You to Have

• A master’s degree in marketing, business administration, or a related field is preferred.
• 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience.
• Experience in writing long and short form copy for a wide range of deliverables from TV scripts to banners.
• Proficiency in project management and campaign planning.
• Proven ability to align marketing strategies with organizational goals.
• Understanding of emerging marketing trends and technologies.
• Second language proficiency preferred

Working Conditions / Work Schedule Hybrid with permanent residence in the Willamette Valley, including Portland metro. Pay Method Salary Pay Period 1st through the last day of the month Pay Date Last working day of the month Recommended Full-Time Salary Range $86,688 -$151,746 Link to Position Description