Job Description
Job Description
eCommerce Brand Analytics Lead Description
The eCommerce Brand Analytics Lead possesses expert understanding of marketing and eCommerce analytics, measurement, storytelling and strategic insight.
She or he works cross-functionally and collaboratively, leading data and analytic integration and assessment across data sources.
The lead also serves as a key point of contact for brand stakeholders, developing a deep understanding of the brand(s), identifying opportunities, and facilitating collaboration.
Key roles and responsibilities include :
- The lead will analyze site data and derive insights around eCommerce lines of business to provide actionable recommendations to improve overall performance.
- Work alongside of other brand leads to develop meaningful insights.
- Prioritize and direct ad-hoc analyses on marketing initiatives.
- Present to top level executives on marketing spend and performance.
- Direct cross-divisional marketing performance measurement standardization and success metrics.
- Educate business partners on proper performance measurements, ensuring alignment of Key Performance Indicators and advise on how analytics can assist in directing business decisions.
- Assist in institutionalization of marketing best practices and analytic technologies.
- Drive continuous improvements and optimization through testing, measurement and analysis.
- Assist with brand tagging initiatives, implementation, best practices, and trouble-shooting to ensure digital marketing efforts are measured accurately and appropriately.
Qualifications
Demonstrated Experience :
- 5+ years’ experience with digital performance analytics / research
- Experience with project management and / or collaborative projects
- Deep understanding of marketing analytics, strategic insights, storytelling, data sharing and optimization
- Previous eCommerce reporting experience is preferred
- Experience in utilizing Power BI as a tool
- Strong understanding of multi-platform performance correlations and measurement
- Demonstrated thought-leadership in developing data-based strategic and tactical recommendations
- Strong presentation and problem-solving skills
- A consumer-centric, results-driven mindset - with a portfolio of achievements to back it up
Technical Skills
- Knowledge of Omniture and various other tracking services, their methodologies and applications.
- Proficiency with online and offline data
Company Description
About Kyyba :
Founded in 1998 and headquartered in Farmington Hills, MI, Kyyba has a global presence delivering high-quality resources and top-notch recruiting services, enabling businesses to effectively respond to organizational changes and technological advances.
At Kyyba, the overall well-being of our employees and their families is important to us. We are proud of our work culture which embodies our core values;
incorporating value, passion, excellence, empowerment, and happiness, creates a vibrant and productive atmosphere. We empower our employees with the resources, incentives, and flexibility that they need to support a healthy, balanced, and fulfilling career by providing many valuable benefits and a balanced compensation structure combined with career development.
Company Description
About Kyyba : r nFounded in 1998 and headquartered in Farmington Hills, MI, Kyyba has a global presence delivering high-quality resources and top-notch recruiting services, enabling businesses to effectively respond to organizational changes and technological advances.
r nAt Kyyba, the overall well-being of our employees and their families is important to us. We are proud of our work culture which embodies our core values;
incorporating value, passion, excellence, empowerment, and happiness, creates a vibrant and productive atmosphere. We empower our employees with the resources, incentives, and flexibility that they need to support a healthy, balanced, and fulfilling career by providing many valuable benefits and a balanced compensation structure combined with career development.
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