Account Director, Media Marketing

We will be accepting applications from the following states : CT, IA, IL, IN, MA, NJ, NY, OH, PA, UT, FL, MO, OK, TX

The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.

The Account Director, Media Marketing is a role that encompasses Strategy, Execution and Client Management that will be hands-on to develop, plan and buy traditional and digital media plans.

As a strategic marketing and client communication guru, you will be entrenched in our clients’ businesses and their campaigns.

You will lead your clients’ campaign strategy, review performance data, develop relevant media / marketing plans, and drive campaign optimizations across multiple channels to meet goals and objectives, while leading a team of Media Marketing Managers and Associates.

Responsibilities :

Lead communication with your clients, ensuring white glove service with deep knowledge of their industry, business, and active campaigns.

Lead weekly reporting call with client, highlighting key insights, recent optimizations, and recommended actions.

• Field client requests and communication, instilling confidence via strong business acumen and account understanding.
• Immerse yourself in your clients’ business and key objectives to inform their media and marketing strategy.
• Lead the Mediate.ly campaign team in executing on that strategy to meet campaign goals.
• Plan, negotiate and buy local and national digital and traditional media for your clients’ media campaigns. Internal team will buy and manage PPC, Paid Social, Programmatic.

This role will direct media mix within the plan.

• Use media planning tools, buying and research tools- MediaOcean, Scarborough, AdClarity and other industry research and client’s historical campaign data to develop media plans.
• Work with and provide clear direction to your Campaign Specialists on media plan development and tactical execution of digital media by channel.

Serve as a resource for Specialists for advice and counsel.

• Must be able to connect the offline and online media channels to build and present cohesive media plans.
• Work with Data and Ops team to ensure proper campaign setup and tracking. Quality control is a must.
• Oversee flighting and budget management for your campaigns. Recommend changes as necessary to meet overall goals.
• Keep on top of industry news and develop POVs to communicate relevant updates to the team / clients.
• Engage with media vendors on a regular basis.
• Grow assigned accounts through successful leadership and strategic recommendations.
• Anticipate and navigate around potential pitfalls and know when to escalate issues.

Qualifications :

• Best in breed client management, including strong verbal written and presentation skills.
• A minimum of 8-10 years of agency or equivalent experience at a media publisher and experience in marketing and / or media; BA / BS preferred.
• 4-6 years working with Paid Search / Social / Display campaign management (preferably multiple) - while hands-on keyboard experience not required, an understanding of the tactics within platforms is important.
• 4-6 years working with data from digital advertising platforms / data dashboards and the ability to distill and communicate performance with data to clients.
• Experience using media planning & buying tools such as MediaOcean, preferred.
• Experience leading a team of media marketers, offering leadership and oversight while managing own book of business and clients.
• Knowledge of planning broadcast, cable, terrestrial radio, OOH and print media.
• High level comfort working with data.
• Focus on strategy to provide thought leadership on all managed accounts informed by data dashboard.
• The ability to jump into the native platforms is a plus!
• Ability to break down complex data sets and marketing ideas into information that is digestible and informative to an end client.
• Excellent communication and collaboration skills using MS Office tools to present to clients or internal stakeholders.
• Excellent quantitative and qualitative skills.
• Strong attention to detail.
• Ability to work well under pressure in a fast-paced environment flexibility and adaptability are essential!
• Excitement, drive, and hunger to build relationships, solve problems, and exceed client expectations.
• Passion for asking why? paired with natural curiosity and desire to learn.
• Ability to sustain attention and concentration for extended periods of time.
• Ability to efficiently manage time to complete tasks within deadlines. Excellent quantitative and qualitative skills.

Physical Requirements :

• Sedentary Work : This role primarily involves sitting at a desk for extended periods. The associate manager will spend significant time working on a computer, which includes typing, viewing a monitor, and using a mouse.
• Mobility : Occasional standing, walking, and moving around the office or work environment may be required.
• Visual Acuity : Must have the ability to work on a computer for long durations. This includes the ability to see details at close range, read and interpret data, and distinguish colors (essential for analyzing digital ads).
• Manual Dexterity : Frequent use of hands and fingers to operate a computer keyboard, mouse, and other office productivity tools.
• Communication : Ability to communicate effectively through spoken word and written correspondence. This includes frequent interaction with team members, clients, and vendors.
• Hearing : Must be able to hear and understand verbal communication in person and via electronic means (phone calls, virtual meetings, etc.).

Work Environment :

• Remote Office or Office Setting : This position typically operates in a professional office environment. Remote work options may be available based on company policy.
• Equipment Used : Standard office equipment such as computers, printers, copiers, and telephones.

Other Requirements :

• Travel : Minimal travel may be required for meetings, conferences, or training sessions.
• Work Hours : Standard business hours with occasional need for extended hours or weekends to meet deadlines or attend meetings.

The Perks :

The best co-workers you’ll ever find

Unlimited PTO

Medical, Dental, Vision, 401k

Annual bonuses for all levels

Ongoing training opportunities

Planned outings and team events (remote workers included!)

An Equal Opportunity Employer

We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation.

It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.

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