MARKETING DATA TECHNOLOGIST

Planet Interactive
CA, United States
Full-time

Planet Interactive is seeking a hybrid Marketing Data Technologist to join one of our software clients based in southern California.

Marketing Data Technologist Responsibilities :

  • Work with marketing teams to build targeted lists for email, direct mail, digital advertising, and outbound calling campaigns.
  • Validate and QA data segmentations for campaign audiences.
  • Process event leads files, import them into Pardot, and process them through Salesforce.
  • Monitor and maintain the data quality within the marketing database.
  • Create automated jobs for enrichment focused on priority campaigns and initiatives.
  • Develop programmatic means for importing and extracting data from our data warehouses and business systems.
  • Assist marketing analysts with reporting and dashboard projects as needed
  • Create automation and standardization projects to support Data Stewardship Program.

Marketing Data Technologist Qualifications :

  • Experience building segmentation and dynamic lists
  • Strong experience developing SQL queries
  • Advanced Excel skills including formula, VBA and Macros
  • 2+ years of experience in B2B marketing data, marketing automation, or data technology role
  • Experience with data stewardship / data quality and enrichment.
  • Exceptional data analysis and presentation skills
  • Ability to communicate findings visually, verbally, and in writing
  • Bachelor's in marketing, information systems, computer science, or related field
  • Salesforce, Account Engagement (Pardot)
  • Experience with IDQ (Informatica Data Quality) preferred
  • 21 hours ago
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