Director of Database Marketing

Daily Responsibilities :

• The Director of Database Marketing is responsible for the development and implementation of database marketing initiatives that serve to attract new customers as well as maintain and retain existing customers.
• The Director of Database Marketing executes all aspects of data-related activities and administers the production of direct mail and player lists.
• Oversees all database marketing projects to ensure the accuracy and integrity of all offers, customer lists and customer records.

Evaluates and inputs all marketing customer list requests.

• Evaluates the effectiveness of database marketing efforts and makes recommendations.
• Assists in the development and execution of effective prospect and retention marketing programs for the property.
• Maintains current operating knowledge of necessary system functions to effectively coordinate database marketing projects.
• Accurately tracks redemptions of all database marketing programs.
• Produces timely analysis reports to determine the profitability of Database Marketing programs.
• Adheres to all regulatory, company and department policies and procedures.
• Responsible for assisting in developing in accordance with established policies, procedures and controls.
• Assist in the research, analysis and development of new systems for revenue growth throughout the casino environment.
• Works with multiple departments to monitor and identify areas in which IT systems can be implemented to reduce labor costs, increase customer satisfaction, and increase revenue.
• Research competitor’s usage of technology, as well as new technologies that may be of interest to the casino.
• Develop queries and procedures to extract and communicate required information.
• Utilize MS Access, MS Excel, Cognos, Oracle or another SQL client to add functionality to developed systems.
• Use existing databases to create reports and answer key questions about guest activity such as inquiries regarding demographics, profitability, program redemption, etc.
• Assists in the creation of Return-on-Investment spreadsheets.
• Assist and participate in marketing functions as required.
• Assists in developing databases marketing plans and budgets.
• Ability to work with minimal supervision, be detail and result-oriented, maintain a high level of accuracy and integrity, and have excellent time management skills.
• Maintains confidentiality of customer information.
• Ability to read, analyze and interpret financial reports and marketing analysis reports.
• Work closely with related departments to manage and utilize customer databases to consistently yield the most profitable mix of business.
• Develop, provide and utilize data-driven decisions and efficient data extraction.
• Provide solid project management skills to manage multi-faceted, complex direct-marketing programs with both internal and external vendors / agencies.
• Performs other related duties as assigned.
• Works closely with Slot Departments / Hosts, Players Club, F&B, IT, Accounting and direct mail vendors.
• Analyzes customer and group trends and provides monthly reports.
• Coordinates the data production of all direct mail pieces and ensures that vendor / support is equipped with all of the data-related information necessary.
• Provides training as assigned for employees. Provides systems training related to promotions, special events and ongoing promotions.
• Fields patron complaints when they become issues or inquiries.

To Be Successful :

• Bachelor’s degree in marketing or information technology and / or appropriate Database Marketing / Casino experience.
• Thorough knowledge and understanding of player tracking and analysis systems.
• Experience with quantitative analysis and / or statistics, including one year of experience in programming languages (C++, Visual Basic, Java and SQL) helpful along with experience using relational databases (Access, SQL Server), Showcase and general financial analysis.
• Excellent organizational skills; experience with Microsoft Office programs; superior oral, written and interpersonal communication skills;

ability to function both independently and in a team-oriented unit. Excellent project management and communication skills required.

Must have intermediate MS Excel, Access, Word and PowerPoint skills.

• Must have well-rounded marketing and customer relations skills.
• Ability to develop and implement, as well as provide training for new programs initiatives.
• Proficient in computers, including database applications, e-mails and Internet.

Job Type : Full-time

Pay : $90,000.00 - $125,000.00 per year

Schedule :

• 8-hour shift
• Day shift
• Monday to Friday
• On call
• Weekends as needed

Experience :

• SQL : 1 year (Preferred)
• APIs : 1 year (Preferred)

Ability to Commute :

Reno, NV 89502 (Preferred)

Ability to Relocate :

Reno, NV 89502 : Relocate before starting work (Required)

Work Location : In person