Product Marketing Manager

Job Description

If interested - please message me with a quick tl;dr : of why this is the right fit for you. Cold dm's are fine, but warm referrals are even better.

About the Role

Archer is looking for a talented and driven Product Marketing Associate / Manager to be our first product marketer—and a foundational member of our go-to-market team. This is a high-impact, high-visibility role with room to grow into a broader marketing leadership position as we scale.

We’re seeking someone who thrives in fast-paced startup environments, is comfortable wearing multiple hats, and is excited to shape the future of marketing at Archer. You’ll play a key role in accelerating revenue, sharpening our positioning, and connecting our product to the people who need it most.

Key Responsibilities

• Lead the development of sales enablement assets (presentations, one-pagers, pitch decks) that empower our sales team to win.
• Plan and execute go-to-market efforts for product launches, including messaging, collateral, training materials, and communications.
• Build and scale customer marketing efforts, including use cases, case studies, and outcome-driven success stories.
• Refine and elevate product positioning and messaging across all channels and touchpoints.
• Establish and maintain a marketing asset library (demos, data sheets, customer stories, etc.).
• Conduct market and competitive research to uncover trends, buyer needs, and opportunities for differentiation.
• Create and maintain customer personas and use cases that inform positioning, targeting, and campaign strategies.
• Define success metrics for product marketing efforts and continuously optimize based on insights and performance data.

Ideal Candidate

Compensation :

About Archer

Archer is an AI-powered suite that provides innovative deal analysis tools for real estate investors, lenders, and brokers. Our software accelerates market analysis, deal sourcing, and underwriting to enable the completion of more deals using fewer resources. Our team is dedicated to improving the real estate industry through cutting-edge technology.