Talent.com
Sr Digital Marketing Specialist (Remote)

Sr Digital Marketing Specialist (Remote)

Molina HealthcareCleveland, OH, US
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
  • serp_jobs.filters.remote
job_description.job_card.job_description

Sr Digital Marketing Specialist

Molina Healthcare is in search of an experienced Sr Digital Marketing Specialist. The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.

Highly Qualified Candidates Will Have the Following Experience :

  • Digital Tag Manager Programs
  • Salesforce Marketing Cloud
  • Google or Adobe Analytics (or similar)
  • Google AdWords
  • Tag Manager systems, (Adobe or Google)
  • CMS (Content Management System)
  • Google Ads
  • SEO, SEM, CRM

Job Duties

  • Be the subject matter expert for Salesforce Marketing Cloud
  • Identify trigger qualifications for digital communications
  • Strategically identify audience segments for optimal digital channel marketing
  • Build data extensions
  • Define and execute acquisition and engagement email / SMS / push marketing campaigns
  • Experiment and leverage A / B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads
  • Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements
  • Create promotional and content strategies to expand digital reach
  • Collaborate on developing content that drives consumer & merchant engagement
  • Build landing pages utilizing best practices to increase lead conversion
  • Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans
  • Build launch plans with key milestones and target timelines, etc.
  • Report on campaign performance and identify new opportunities

    • Discretion / Latitude : Reports to Manager, Digital Marketing. Works under moderate supervision. Relies on experience and judgement to perform tasks and engage leadership as needed to meet assigned goals. Frequent contact with others inside and outside of the company.

    Education : Bachelor's degree, or equivalent experience in related field

    Licensure Preferred : Certifications in relevant marketing systems, processes and / or tools

    Knowledge / Skills / Abilities

  • 3-5 years experience in marketing / operations / analytics / campaign management
  • Marketing Cloud required experience at 2-3 years
  • Experience managing marketing campaigns that generate leads and achieve revenue growth
  • Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies
  • Works well with Sales Ops and Marketers to define and implement projects and campaigns
  • Technically capable, excellent communicator, and a desire to improve processes

    • Preferred :

  • Medicaid or Medicare Health Plan experience
  • Strong analytical skills

    • Physical Demands : Working environment is generally favorable and lighting and temperature are adequate. Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and / or hazardous working conditions. Must have the ability to sit for long periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.

    To all current Molina employees : If you are interested in applying for this position, please apply through the intranet job listing.

    Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M / F / D / V.

    serp_jobs.job_alerts.create_a_job

    Digital Marketing Specialist • Cleveland, OH, US

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Marketing & Product Specialist

    Marketing & Product Specialist

    BestLaminateWilloughby, OH, US
    serp_jobs.job_card.full_time
    Marketing & Product Specialist – E-Commerce & Marketplaces.F4CD; Location : Willoughby, OH.Bestlaminate is a family-owned e-commerce retailer specializing in high-quality flooring prod...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    SEO / SEM & Email Marketing Specialist

    SEO / SEM & Email Marketing Specialist

    Christian Healthcare MinistriesBarberton, OH, US
    serp_jobs.job_card.full_time
    The SEO / SEM & Email Marketing Specialist will drive Christian Healthcare Ministries’ digital presence and engagement through strategic search engine optimization, paid media campaigns, an...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Digital Marketing Specialist

    Digital Marketing Specialist

    nVentSolon, OH, US
    serp_jobs.job_card.full_time
    We're looking for people who put their innovation to work to advance our success and their own.Join an organization that ensures a more secure world through connecting and protecting our customers...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Digital Marketing & Data Specialist

    Digital Marketing & Data Specialist

    CrossCountry MortgageCleveland, OH, US
    serp_jobs.job_card.full_time
    Digital Marketing & Data Specialist.CrossCountry Mortgage (CCM) is the nation's number one distributed retail mortgage lender with more than 7,000 employees operating over 700 branches and servicin...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Signet Jewelers Limited is hiring : Remote Director, Social Influencer Marketing

    Signet Jewelers Limited is hiring : Remote Director, Social Influencer Marketing

    MediabistroAkron, OH, United States
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    Responsibilities • • • Partner with Agencies, Creative and Brand teams to ensure all storytelling ladders up to a unified brand voice and strategy across platforms • Oversee the creation and evolution ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Digital Marketing Specialist - Entry Level

    Digital Marketing Specialist - Entry Level

    Marketplace VelocityWestlake, OH, US
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    This is an entry-level opportunity for a naturally curious, resourceful, and driven individual to break into the world of digital marketing. You’ll start by learning the ropes behind the scenes — th...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Marketing Specialist

    Marketing Specialist

    i3 VerticalsCleveland, OH, US
    serp_jobs.job_card.full_time
    Job Category : Sales & Marketing.Requisition Number : MARKE002131.Location : Hybrid Cleveland, OH strongly preferred.More experienced candidates may be considered for a fully remote role.Essential Du...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Tax Expert - Onsite

    Tax Expert - Onsite

    IntuitMantua, OH, United States
    serp_jobs.job_card.full_time
    Overview Intuit is seeking highly motivated individuals to join our dynamic team as dedicated TurboTax Live Seasonal Local Service Experts in one of our new TurboTax locations across the United St...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Digital Marketing Specialist

    Digital Marketing Specialist

    Marshall FlooringCleveland, OH, US
    serp_jobs.job_card.full_time
    Marshall Flooring is a third-generation, family-owned business with a 17,000 sq.We’re proud of our 50+ years of craftsmanship and service, and now we’re looking for a confident Digital ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Special Agent, $40,000 Recruitment Incentive

    Special Agent, $40,000 Recruitment Incentive

    The United States Secret ServiceAvon Lake, OH, United States
    serp_jobs.job_card.full_time
    Recruitment Incentive : Applicants may be eligible for a $40,000 recruitment incentive in accordance with regulatory requirements. Click apply for complete details on the recruitment incentive detail...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.new
    Christian Healthcare Ministries (CHM) is hiring : Digital Marketing Specialist fo

    Christian Healthcare Ministries (CHM) is hiring : Digital Marketing Specialist fo

    MediabistroBarberton, OH, United States
    serp_jobs.job_card.full_time
    Join Christian Healthcare Ministries as a Digital Marketing Specialist focused on enhancing our online presence and engagement. In this dynamic role, you will leverage your technical skills in SEO a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    Senior SEO (Search Engine Optimization) Specialist - Digital Marketing

    Senior SEO (Search Engine Optimization) Specialist - Digital Marketing

    MediabistroCleveland, OH, United States
    serp_jobs.job_card.full_time
    Role : Senior SEO (Search Engine Optimization) Specialist.Location : In-Office in our Ohio City / Cleveland Location 5 Days Per Week. In this role, you will help lead and shape the future of SEO at Make...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Digital Marketing Specialist

    Digital Marketing Specialist

    CrossCountry MortgageCleveland, OH, US
    serp_jobs.job_card.full_time
    CrossCountry Mortgage (CCM) is the nation's number one distributed retail mortgage lender with more than 7,000 employees operating over 700 branches and servicing loans across all 50 states, D.Our ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Digital Marketing Manager

    Digital Marketing Manager

    MediabistroWadsworth, OH, United States
    serp_jobs.job_card.full_time
    Enthusiast Auto Holdings (EAH) is a highly successful e-commerce company in the automotive aftermarket parts industry.EAH goes to market via ten enthusiast focused websites (banners) - ECS Tuning, ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    SVP, Digital Marketing Strategy

    SVP, Digital Marketing Strategy

    Mod OpCleveland, OH, US
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Mod Op is seeking an experienced and visionary SVP, Digital Marketing Strategy to guide the strategic direction of enterprise-level marketing engagements that span across the range of Mod Op’s capa...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    i3 Verticals is hiring : Marketing Specialist in Cleveland

    i3 Verticals is hiring : Marketing Specialist in Cleveland

    MediabistroCleveland, OH, United States
    serp_jobs.job_card.full_time
    Hybrid – Cleveland, OH strongly preferred.More experienced candidates may be considered for a fully remote role.ESSENTIAL DUTIES & RESPONSIBILITIES : . Responsibilities for Marketing Specialist : .Creat...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Remote Director, Social Influencer Marketing & Strategic Brand Partnerships - Ka

    Remote Director, Social Influencer Marketing & Strategic Brand Partnerships - Ka

    MediabistroAkron, OH, United States
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    Responsibilities • • • Partner with Agencies, Creative and Brand teams to ensure all storytelling ladders up to a unified brand voice and strategy across platforms • Oversee the creation and evolution ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Seasonal Tax Expert - Local

    Seasonal Tax Expert - Local

    IntuitMantua, OH, United States
    serp_jobs.job_card.full_time
    Intuit is seeking highly motivated individuals to join our dynamic team as dedicated TurboTax Live Seasonal Local Service Experts in one of our new TurboTax locations across the United States on a ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30