Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.
Our 114,000 colleagues serve people in more than 160 countries.
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.
JOB DESCRIPTION : Working at Abbott
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.
You’ll also have access to :
- Career development with an international company where you can grow the career you dream of
- Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
- An excellent retirement savings plan with high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions.
We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.
As the Associate Product Manager, Market Access Marketing you will develop and lead a subset of payer marketing programs for the continuous and blood glucose monitoring portfolio at Abbott Diabetes Care.
As we are evolving to a customer-centric organization, addressing patient affordability and access is a critical need in the evolving managed care landscape.
You will work cross-functionally with account management, sales, marketing, regulatory, government and medical affairs teams to generate key messages and tactics to expand and improve access of on-market and new products.
You will be engaged in the customer strategy, planning and execution (e.g. training, account management tools / resources) to meet the needs of the company’s managed customers such as public and private payers, integrated delivery networks and key healthcare organizations.
You will be responsible for the planning and execution of key payer initiatives and specific promotional activities and tactics for customers or products to establish, enhance or distinguish coverage and access within the continuous glucose monitoring market, specific to the Market Access team.
What You’ll Work On
- Develop a Center of Excellence for market access pull through execution in partnership with Account Managers, HCP training and marketing teams
- Be the thought leader on market access pull through messaging in cross-channel marketing executions
- Assist with creating new efficient processes for pullthrough to deliver impactful marketing tactics in a timely manner
- Work with reimbursement to ensure compliance with US P&P policies
- Develop and own a market access coverage claims matrix
- Collaborate with Patient Support Programs Team to think of an integrated message for market access messaging to patients and HCPs
- Integrate with Payer Marketing Team on current tools and resources available to the field
- Identify gaps in knowledge and education around market access topics within the HCP field team and create an upskilling training and development plan
- Manage marketing / advertising agencies and associated budget to ensure high quality, timely deliverables
- Profile current payer accounts, identify potential channels, and execute marketing tactics within identified channels, e.
g., Commercial, Medicare, Medicaid, etc.
- Leverage market research and other marketplace intelligence to ensure alignment of marketing content and tools
- Ensure that all activities within the role of Associate Product Manager, U.S. Managed Care Marketing remain in compliance with all corporate, regulatory, and legal guidelines
Required Qualifications
Bachelors Degree required. MBA preferred or at least three years previous marketing / sales experience.
Strong presentation and communication skills.
Critical thinking and analysis of market conditions and opportunities.
Preferred Qualifications
Ability to translate complex clinical to easily digestible stories for broad audiences.
Broad pharmaceutical and / or medical device experience.
Some experience in payer marketing or market access / managed markets.
Category experience preferred in diabetes, medical device and / or therapeutics.
Product management experience in medical products or services.
Apply Now
Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives : www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.
Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com / Abbott and on Twitter @AbbottNews.
The base pay for this position is $95,500.00 $190,900.00
In specific locations, the pay range may vary from the range posted.
JOB FAMILY : Product Management
Product Management
DIVISION : ADC Diabetes Care
ADC Diabetes Care
LOCATION : United States >
United States >
Alameda : 1360-1380 South Loop Road
ADDITIONAL LOCATIONS : WORK SHIFT :
Standard
TRAVEL :
Yes, 15 % of the Time
MEDICAL SURVEILLANCE :
SIGNIFICANT WORK ACTIVITIES :
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
Abbott is an Equal Opportunity Employer of Minorities / Women / Individuals with Disabilities / Protected Veterans. EEO is the Law link - English : http : / / webstorage.
abbott.com / common / External / EEO English.pdf EEO is the Law link - Espanol : http : / / webstorage.abbott.com / common / External / EEO Spanish.pdf
J-18808-Ljbffr
Associate Product Manager, Market Access Marketing
As the Associate Product Manager, Market Access Marketing you will develop and lead a subset of payer marketing programs for the continuous and blood glucose monitoring portfolio at Abbott Diabetes Care. You will be responsible for the planning and execution of key payer initiatives and specific pro...
Senior Product Manager, Access and Affordability Messaging & Marketing Analytics
The Senior Product Manager, Access and Affordability Messaging & Marketing Analytics, is a member of the Patient Support Program team and a critical role within the commercial organization, responsible for developing and implementing cost, coverage and access strategies and tactics for different...
Product Marketing Manager
A company is looking for a Product Marketing Manager to drive their Service narrative and go-to-market initiatives. ...
Staff Product Marketing Manager
Product Marketing at Handshake is responsible for product messaging, competitive positioning, market research to inform product improvements and roadmap direction, and collaboration with stakeholders to plan awareness, acquisition, and retention initiatives that meet product and revenue goals. We're...
Senior Product Marketing Manager
We are looking for a creative and results-oriented Product Marketing Manager to shape the product and GTM strategy for our core consumer product areas on our Community team. You’ll partner with Product Management, Product Design, Engineering, UXR, Market Research and other cross functional teams to ...
Sr. Product Marketing Manager
The Group Product Marketing Manager will help launch Vanta’s next generation of security tools, bringing together customer insights and industry research to craft compelling messaging and take our product and brand story to the next level. As a product marketer at Vanta, you’ll help bring this visio...
Principal Technical Product Marketing Manager, Hardware, eero Marketing
This role is an “end-to-end” owner for Product Marketing of eero’s hardware devices expected to collaborate with cross-functional teams in three primary areas: 1) product innovation and development roadmap 2) lead Go-To-Market (GTM) strategies for new products 3) oversee the in-market performance fo...
Sr. Product Marketing Manager, AWS Analytics
As a Senior Manager in Product Marketing for AWS Analytics, you will have the opportunity to define and drive the marketing strategy for the rapidly growing analytics business. Engage with AWS field and digital marketing teams to identify and integrate joint messaging and content into lead generatio...
Adobe is hiring: Senior Product Marketing Manager in San Francisco
We are looking for an ambitious, creative, results-driven Senior Product Marketing Manager to develop and execute Go-To-Market Strategies to drive the next growth phase for Adobe Stock's e-commerce business. As a Senior Marketing Manager, you will report to the Adobe Stock Product Marketing team foc...
Sr Product Marketing Manager, Global Services
Work effectively across AWS with groups such as product, product marketing, sales, business development, enablement, and digital marketing to achieve joint business goals. We are seeking a Senior Product Marketing Manager to drive awareness and adoption for our cross-Global Services portfolio. As a ...