Digital Marketing Specialist

Overview : We are currently seeking a creative, energetic professional to join our fast-paced Communications and Development Team.

This position will report to the Chief Advancement Officer. The successful candidate will be responsible for the supervision and implementation of Family Centers’ digital communications strategies and tactics.

During key times of the year, this professional will also work closely with the Development team to promote special events and assist with event execution.

Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description.

The Role

• Play a key role in the refinement of Family Centers’ digital marketing strategy in order to maximize the agency’s reach to key audiences.
• Oversee all Family Centers’ social media platforms and generate appropriate content to highlight the organization’s programmatic outcomes, fundraising efforts, special events and general agency news.
• Analyze and act on e-marketing and social media trends in order to grow key audiences and produce relevant content.
• Produce short and long-form videos for use on Family Centers’ website, social media platforms and other e-marketing vehicles.
• Process owner for Family Centers’ email marketing efforts, including database management and the creation and distribution of regular e-blasts, a monthly e-newsletter and other email marketing pieces.
• Update Family Centers’ website content.
• Design marketing pieces and other programmatic or agency-related collateral (printed and digital) as needed.
• Serve as a primary organization photographer, and manage Family Centers digital photo archives.
• Assist in the production of Family Centers’ Annual Report, which includes conducting client interviews for testimonials, organizing photos and conceptualizing design elements.
• Draft press releases and other media alerts as needed.
• Assist with communication strategies to promote fundraising efforts.
• Other duties as assigned.

Requirements

• Qualified candidates will possess a Bachelor of Arts or Science preferably in Marketing, Public Relations or Communications.
• At least 3 years of e-marketing or communications experience.
• Excellent written, verbal and computer skills, specifically Microsoft Office.
• The ideal candidate should be flexible, collaborative, creative, detail-oriented, organized, and exhibit excellent customer service skills.
• Flexibility to work occasional evenings and weekends is necessary and will vary throughout the year.
• Ability to effectively interact with a myriad of internal and external constituents in a professional manner, including but not limited to key donors, board members and volunteers.

Preferred

• Experience with InDesign, Photoshop, Canva and other graphic design software.
• Bi-lingual Spanish speaker.

Family Centers is a private, non-profit organization offering education, health and human services to children, adults and families living in Lower Fairfield County.

More than 250 professionals and 500 trained volunteers work together to provide a wide range of responsive, innovative programs in the areas of health, education and human services.

Through our comprehensive network of services, more than 23,000 children, adults, families and communities receive the care, encouragement and resources needed to realize their potential.

Rewards

Salary commensurate with experience. A suite of benefits including generous paid time off, medical, dental, vision, tax-free spending accounts, disability, life and AD&D insurance.

Additional benefits include an employee assistance plan, pet insurance, critical accident and illness wellness services, tuition assistance, and retirement savings.

The opportunity to work for an employer consistently rated one of the Top Workplaces in Western Connecticut by Hearst Connecticut Media and a perfect 100 Encompass rating by Charity Navigator.

For more information and to apply, please visit http : / / www.familycenters.org / or on our LinkedIn page.

Family Centers is an Equal Opportunity Employer and offers a competitive salary, training, and generous benefits package.

J-18808-Ljbffr