Content Specialist, Sales & Service Enablement

Essential Functions

• Works collaboratively to develop content for Holman’s sales teams that supports key business objectives, and shows consistency across Holman’s customer journey.
• Outlines, researches, and composes a variety of engaging content, including (but not necessarily limited to) internal website content / communications (Pulse blogs, content library), infographics, webinars, videos, articles, and talk tracks .
• Maintains Holman’s knowledge bases, including posting, organizing, maintaining, and optimizing content across platforms for accuracy and usability.
• Demonstrates ownership of assigned content development, applying a project management mindset to setting and enforcing touchpoints and deadlines.

Follow up with identified stakeholders to ensure timely completion of associated deliverables.

• Applies branding and style guidelines along with best practices to deliver the right content in the right format; supports continuous improvement for ongoing refinement.
• Stays up-to-date on new and existing content tools and technology trends for content creation.
• Monitors key metrics and schedules regular reviews of the knowledgebase to identify areas that need to be updated / expanded.
• Performs research regarding the industry, competition, and macro trends to ensure content relevance.
• Exhibits consistent quality of work, including clear, concise and grammatically correct writing.
• Demonstrates ongoing proficiency in subject matter knowledge including Holman organization, products and services, sales process and strategy, as well as industry and competitive differentiation.
• Works with peers for ad-hoc support or opportunities for new or updated content.
• Supports all stages of the Holman Sales, departmental initiatives, and marketing efforts as needed.
• Serves as subject matter expert for Sales Enablement processes, best practices, knowledgebase, and methodologies.
• Performs all other duties and special projects as assigned.

Education and / or Training

• Bachelor’s degree in English, Journalism, Communications
• Proficiency in Microsoft Office, particularly Word, Excel, and PowerPoint
• Exceptional writing & communication skills

Relevant Work Experience :

• Proven skills in producing and editing proposal content within a complex business environment, minimum 3 years.
• Experienced in working in a collaborative environment, including leading exploratory kick off sessions, participating in key review meetings / final document review, content sign off and document production
• Experience with Upland Qvidian (or other RFP software) and Salesforce.com preferred.

Planning / Organizing / Managerial Knowledge :

• Professional business writing experience required; experience writing sales content strongly preferred
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Must be self-motivated, with ability to work independently and as part of a team
• Demonstrates strong attention to detail, as well as organization and problem solving skills
• Ability to develop and maintain current industry knowledge through continuous learning

Communicating & Influencing Skills :

• Requires excellent interpersonal and communication skills, including active listening, effective questioning, and articulate assertion
• Involves collaboration with subject matter experts in a wide range of positions and levels across the global organization
• Projects may require educating, influencing, or reasoning with various stakeholders for consensus decision-making, expediting requests, or mitigating challenges
• Must have ability to build and maintain positive internal relationships

Outputs for which this position is held accountable :

Works closely with the Sales Enablement verticals, cross-departmental teams, and subject matter experts to strategize content development that supports alignment and continuity across the entire customer journey;

maintain understanding of key business objectives and how content supports strategy.

• Outlines, researches, and composes a variety of engaging content, including (but not necessarily limited to) website content, blogs, infographics, webinars, videos, articles, case studies and talk tracks.
• Demonstrates ownership of assigned content development, applying a project management mindset to setting and enforcing touchpoints and deadlines.

Follow up with identified stakeholders to ensure timely completion of associated deliverables.

• Quality of work is of utmost importance, including accuracy, grammar, writing mechanics, as well adherence to Holman’s standards, guidelines, and messaging methodology.
• Professionalism, as well as excellent written and verbal communication is required at all times, both in projects and in collaboration with other stakeholders.

NTSP

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