A company is looking for a Marketing Analytics Manager.
Key Responsibilities
Drive the evolution of marketing reporting and analytics programs across media channels
Lead analysis of marketing attribution models and incrementality testing to inform media strategies
Develop and manage marketing forecasting and modeling in collaboration with finance and channel marketing teams
Required Qualifications
8+ years of experience in quantitative analytics with a focus on marketing analytics
Advanced proficiency in data manipulation and analysis using SQL / Excel; experience with Python or R preferred
Strong background in experimental design and statistical analysis
Experience in data visualization and storytelling, including building dashboards in Tableau or equivalent tools
Understanding of marketing trafficking and tracking mechanisms across various platforms
Marketing Manager • Wichita, Kansas, United States