Sr. B2B SEO/SEM Specialist

The Sr. B2B SEO / SEM Specialist is crucial for driving the success of B2B SEO and SEM campaigns by ensuring continuous optimization and alignment with key performance indicators (KPIs) such as organic traffic, conversion rates, and return on ad spend (ROAS).

Through data-driven decision-making, the role leverages advanced analytical tools to enhance campaign effectiveness and efficiency.

Additionally this role ensures collaboration with cross-functional teams is essential to develop and execute high-impact campaigns which elevate search visibility and drive business growth.

Prodege :

A cutting-edge marketing and consumer insights platform, Prodege has charted a course of innovation in the evolving technology landscape by helping leading brands, marketers, and agencies uncover the answers to their business questions, acquire new customers, increase revenue, and drive brand loyalty & product adoption.

Bolstered by a major investment by Great Hill Partners in Q4 2021 and strategic acquisitions of Pollfish, BitBurst & AdGate Media in 2022, Prodege looks forward to more growth and innovation to empower our partners to gather meaningful, rich insights and better market to their target audiences.

As an organization, we go the extra mile to "Create Rewarding Moments" every day for our partners, consumers, and team. Come join us today!

Primary Objectives :

• Campaign Management and Optimization : Oversee the execution and continuous improvement of B2B SEO and SEM campaigns to meet or exceed KPIs such as organic traffic, conversion rate, and ROAS.
• Data-Driven Decision Making : Utilize advanced analytical tools and techniques to enhance campaign effectiveness and efficiency.
• Innovation and Industry Leadership : Stay ahead of industry trends to implement cost-saving and performance-enhancing strategies.

Qualifications - To perform this job successfully, an individual must be able to perform each job duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Detailed Job Duties : (typical monthly, weekly, daily tasks which support the primary objectives)

• Manage and optimize SEO strategies and SEM campaigns across platforms like Google, Bing, and other search engines.
• Monitor keyword rankings, site traffic, and ad performance, adjusting strategies to achieve targeted KPIs.
• Analyze reporting to assess organic search performance, paid search results, and conduct competitive benchmarking.
• Collaborate with content, design, and research teams to produce high-impact campaigns that drive search visibility and conversion.
• Provide strategic recommendations for on-page SEO, backlinking strategies, ad copy, and landing page optimizations.
• Explore and initiate tests for new SEO tactics and SEM campaigns focused on ABM (Account-Based Marketing).

What does SUCCESS look like?

Success for the Sr. B2B SEO / SEM Specialist at Prodege is characterized by effectively managing and optimizing B2B SEO and SEM campaigns that consistently meet or exceed key performance indicators such as organic traffic growth, conversion rate, and ROAS.

It involves leveraging advanced analytics to make data-driven decisions that enhance campaign efficiency and effectiveness.

Additionally, staying at the forefront of industry trends and contributing innovative strategies are crucial. Ultimately, success is demonstrated through the specialist's ability to drive sustainable growth and maintain strong collaborative relationships with team members and stakeholders.

The Must Haves : (ex : job cannot be done without these skills, education, experience, certifications, licenses)

• Experience : Five or more (5+) years of B2B SEO / SEM experience, preferably with some agency background.
• Analytical Skills : Strong proficiency in Excel / Sheets, including pivot tables and lookup formulas.
• Self-Motivation : Demonstrated ability to work autonomously and drive results through proactive decision-making.

The Nice to Haves : (preferred additional skills, education, experience, certifications, licenses)

• Advanced Analytical Tools : Experience with advanced data analysis tools and ABM (Account-Based Marketing) strategies.
• Certifications : Certifications in Google Ads, Bing Ads, SEO, or other relevant digital marketing platforms.
• Education : Bachelor's degree in Math, Economics, Marketing, or a related field.

Pay Transparency :

The anticipated base salary range for this position is $75,000 - $90,000 depending on experience. The final salary offered to a successful candidate will be dependent on several factors that may include, but are not limited to;

the type and length of experience within the job, type and length of experience within the industry, the type and length of knowledge and skills for the position, education, training, etc.

Prodege is a multi-state employer and final compensation within this range could be impacted by work location. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Prodege Benefits :

Prodege offers a comprehensive benefits package to US Full-time employees including medical, dental, vision, STD, LTD and basic life insurance.

Employees receive flexible PTO, as well as paid sick leave prorated based on hire date. US Employees have eight paid holidays throughout the calendar year.

Employees receive an option to purchase shares of Company stock commensurate with their position, which vests over four years.