Job DescriptionPermanent Hire - Hybrid Position.
Our client is seeking a
Marketing Data Analyst
who excels at transforming complex data into actionable marketing strategies. You will play a crucial role in harnessing the power of big data, machine learning, and predictive analytics to drive marketing effectiveness and ROI.
Key Responsibilities : Develop and implement advanced analytics models using machine learning and AI techniques to predict customer behavior and optimize marketing campaignsUtilize big data technologies to process and analyze large volumes of structured and unstructured data from various sourcesDesign and conduct A / B tests and multivariate experiments to improve marketing performance continuouslyCreate interactive dashboards and data visualizations using tools like Tableau or Power BI to communicate insights effectivelyCollaborate with cross-functional teams to integrate data-driven insights into marketing strategies and decision-making processesImplement and manage marketing attribution models to assess the impact of various marketing channelsStay current with emerging trends in marketing analytics, data science, and AI to drive innovation in our analytical approachesQualifications :
3+ years of experience in marketing analytics or data science rolesProficiency in Python or R for data analysis and machine learningStrong knowledge of SQL and experience with big data technologies (e.
g., Hadoop, Spark)Experience with cloud-based analytics platforms (e.g., AWS, Google Cloud Platform)Familiarity with digital marketing platforms and analytics tools (e.
g., Google Analytics, Adobe Analytics)Excellent data visualization skills using tools like Tableau, Power BI, or D3.jsUnderstanding of statistical concepts and their application in marketingStrong problem-solving skills and ability to translate complex data into actionable insightsPreferred Skills :
Experience with natural language processing (NLP) and sentiment analysisKnowledge of customer segmentation techniques and predictive modelingFamiliarity with marketing automation platforms and CRM systemsUnderstanding of privacy regulations (e.
g., GDPR, CCPA) and their impact on data analytics
If you're passionate about leveraging data and AI to revolutionize marketing strategies, we want to hear from you. Submit your resume for immediate consideration.
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