Email Marketing Manager
Role Overview :
NakedCashmere is looking for an innovative and results-driven Email & SMS Marketing Manager to join our marketing team. The ideal candidate will be responsible for developing and executing email and SMS marketing strategies that drive customer engagement, retention, and sales.
This role requires a strong understanding of digital marketing, excellent communication skills, and a passion for fashion and sustainability.
Key Responsibilities :
- Strategy Development : Create and implement comprehensive email and SMS marketing strategies to drive customer acquisition, engagement, and retention.
- Campaign Management : Plan, design, and execute email and SMS campaigns, including newsletters, promotions, product launches, and seasonal campaigns.
- Content Creation : Collaborate with the content and design teams to produce compelling and on-brand email and SMS content that resonates with our audience.
- Segmentation & Personalization : Develop targeted email and SMS campaigns using customer segmentation and personalization techniques to deliver relevant content and offers.
- Automation : Set up and manage automated marketing workflows to nurture leads and retain customers throughout their lifecycle.
- Analytics & Reporting : Monitor and analyze campaign performance metrics, generate insights, and provide regular reports to optimize future campaigns.
- A / B Testing : Conduct A / B testing to evaluate the effectiveness of different email and SMS strategies and content.
- Compliance : Ensure all email and SMS marketing activities comply with relevant laws and regulations, including GDPR and CAN-SPAM.
- Customer Database Management : Maintain and grow the email and SMS subscriber lists, ensuring data accuracy and cleanliness.
- Industry Trends : Stay updated with the latest email and SMS marketing trends, tools, and best practices to continuously improve our marketing efforts.
Qualifications :
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven experience in email and SMS marketing, preferably in the fashion or retail industry.
- Strong understanding of email and SMS marketing platforms (e.g. Klaviyo, Attentive).
- Excellent written and verbal communication skills with a keen eye for detail.
- Proficiency in data analysis and reporting using tools like Google Analytics and Excel.
- Experience with customer segmentation, personalization, and automation.
- Creative mindset with the ability to produce engaging and visually appealing content.
- Strong organizational and project management skills.
- Knowledge of email and SMS marketing regulations and best practices.
- Passion for fashion and sustainability.
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