E-Commerce Marketing Manager

Resource Innovations is on the lookout for a Marketing Manager to be a part of our expanding team in Madison, WI. We are in search of an enthusiastic and skilled Marketing Manager with a robust background in E-Commerce, digital marketing, and client management to enhance our vibrant team.

In this role, you will play a pivotal part in crafting, strategizing, and executing marketing initiatives for E-Commerce and digital engagement.

You’ll lead a team of creative and media professionals, working together to meet our annual objectives for utility demand-side management and statewide energy programs.

Candidates can help customers of respective programs reduce their carbon footprint while improving home efficiency and comfort and saving money on their energy bills.

Skilled strategic marketers can continue to grow their impact for clients through close coordination with other program vendor teams to cross-promote program offers and benefits.

Resource Innovations (RI) is a women-led energy transformation firm focused on impact . Building on our expertise in energy efficiency, we're constantly expanding our portfolio of clean energy solutions to guide utilities through increasingly complex, connected challenges.

Load flexibility. Electrification. Carbon reduction. With every step, we're leading the charge to power change.

Duties and Responsibilities

• Handle day-to-day management of an annual marketing campaign for E-Commerce and digital engagement platforms
• Manage an internal marketing team and subcontractors overseeing work quality and ensuring it meets client expectations
• Interface with the client and their respective marketing teams to present our work, receive feedback and approval on marketing assets, answer ad hoc requests, and report on campaign effectiveness
• Execute key elements of the annual marketing plan, including owned and earned media components, such as email marketing, partnership marketing, and content development
• Coordinate with senior management on annual marketing plan development and interim planning activities as needed
• Other duties as assigned.

Requirements

• 8+ years' experience in marketing with a focus on digital execution and delivery
• 7+ years in client / account management with experience managing distributed teams
• Demonstrated ability to generate and deploy digital marketing campaigns through email, social media, and SEM and assess their effectiveness
• Fluency in GA4 and Looker Studios reporting
• Interest in sustainability and passionate about making a meaningful impact on the environment.

Preferred skills, education and experience

• Strong computer skills, including proficiency in Active Campaign, Constant Contact, Microsoft Dynamics, Wrike, Asana, a plus
• Bachelor's degree in Marketing
• Experience in E-Commerce or an advertising agency, a plus

Benefits

Resource Innovations offers competitive salaries based on candidate's qualifications. Resource Innovations also offers three weeks paid vacation per year, paid holidays, a 401(k) plan with employee matching funds, a discretionary bonus and an overall comprehensive benefits package.