Marketing Manager

POSITION SUMMARY

The Marketing Manager is responsible for growing graduate, certificate, and online enrollment for the Culinary Institute of America (CIA).

This individual will work toward establishing the CIA, already the world’s premier culinary college, as the dominant college for post-graduate food education.

The Marketing Manager is responsible for increasing the inquiry pool, driving submitted applications, and growing enrollment for the college’s Master’s programs in Food Business, Wine and Beverage Management, Sustainability, and for Accelerated Culinary Arts Certificate Program, the Bachelor’s in Food Leadership program, and any future post-graduate programs.

ESSENTIAL RESPONSIBILITIES

• Leverages analytics to optimize campaign performance and maximize spend for enrollment results, using data and reporting to drive strategy and improve results.
• Manages external marketing opportunities to meet and exceed inquiry / application goals.
• Develops and writes additional stories, blogs, bios, and other material as necessary to support prospective students researching the program.
• Researches and recommends new advertising opportunities to improve the visibility and drive demand for the CIA’s graduate programs.
• Partners closely with Digital and Online Media team to further the college’s graduate enrollment goals.
• Communicates CIA professional / industry expertise stories to admissions audiences. This includes information about partnerships, industry leadership, and alumni relationships.
• Coordinates with industry marketing team to promote graduate programs to CIA professional audiences alumni, conference attendees, etc.
• Coordinates with education and admissions personnel to ensure that inquiry and applicant pool growth align with quality and admissibility targets set by education.
• Manages and executes communications to nurture candidates along the admissions funnel from inquiry to application to admittance to enrollment.
• Collaborates with Creative and Marketing teams as necessary to optimize content and improve response and conversion.
• Analyzes available data, including but not limited to, cost per inquiry, cost per application, and cost per enrollment.
• Utilizes Customer Relationship Management System (CRM) (Ellucian Recruit) tools as appropriate to complete assigned tasks.
• Any and all other job duties as assigned.

REQUIRED QUALIFICATIONS

Education :

Bachelor’s Degree in marketing, new media, communications or a related field.

Experience :

Minimum of three (3) years of proven experience in successfully managing marketing or admissions programs.

PREFERRED QUALIFICATIONS

• Knowledge of Ellucian Recruit or similar CRM system desired.
• Experience in higher education / admissions environment.
• Passion for / familiarity with the culinary arts, baking and pastry arts, hospitality industry and / or restaurant industry.
• Post-graduate education preferred.

REQUIRED SKILLS

• Strong analytical, problem-solving and conceptual skills.
• Strong teamwork and interpersonal skills, ability to be adaptable, dependable and handle multiple priorities simultaneously.
• Excellent written, verbal communication, and presentation skills required. Must have demonstrated ability in organizational, time management, problem solving and interpersonal skills.
• Demonstrated command of marketing concepts and marketing thinking capability.
• Strong e-mail marketing and online strategies.
• Strong computer experience, which must include abilities to work effectively with CMS and bulk email systems and MS Office suite products, Word, Excel, PowerPoint.

WORKING CONDITIONS

• Must be available to work nights and weekends as required by business needs.
• Regular work requires working at a computer for extended periods of time, sometimes in excess of eight (8) hours per day.
30+ days ago