Senior Copywriter

Job Description

Creative Copy Direction :

• Execute copy and concept across various platforms, including marketing campaigns, social media, email marketing, website content, and more.
• Develop and maintain Equinox's brand voice and tone guidelines, ensuring consistency and alignment with the brand's values and objectives.
• Collaborate closely with the creative and marketing teams to concept and execute integrated marketing campaigns that effectively communicate Equinox's brand story and unique offerings.

Team Management :

• Inspire a team of copywriters, providing guidance, and feedback, both through mentorship and by way of example in day to day tasks.
• Collaborate with cross-functional teams, including designers, strategists, and project managers, to ensure seamless collaboration and project execution.

Copywriting and Editing :

• Craft compelling and persuasive copy across various platforms, capturing the essence of Equinox's brand identity and effectively reaching the target audience.
• Edit and refine copy to optimize messaging, readability, and effectiveness.

Strategic Brand Messaging :

• Collaborate with the marketing and brand teams to develop strategic messaging frameworks that align with Equinox's marketing objectives, target audience, and industry trends.
• Continuously monitor and analyze market trends, competitive landscape, and consumer insights to refine and enhance Equinox's brand messaging strategies.

Qualifications

• Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent work experience).
• Proven experience (5+ years) in copywriting, with a focus on brand messaging and marketing communications across luxury brands.
• Strong portfolio demonstrating exceptional copywriting skills across various platforms and formats.
• Experience leading and managing a creative copy team, including providing feedback, setting goals, and fostering a collaborative and high-performing culture.
• Deep understanding of branding and the ability to translate brand strategy into compelling and persuasive copy.
• Excellent verbal and written communication skills, with an eye for detail and accuracy.
• Strong project management skills with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Up-to-date knowledge of industry trends and best practices in copywriting, marketing, and branding.
• Passion for luxury, fitness, and the Equinox brand.
• Can-do attitude is a must

Pay Transparency : Min $120,000- Max $130,000

Additional Information

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE :

• We offer competitive salary, benefits, and industry leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements.

Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer.