Licensing Associate, Toys

Who We Are

When we say, the stuff dreams are made of, we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth.

Behind WBD’s vast portfolio of iconic content and beloved brands, are the bringing our characters to life, the bringing them to your living rooms and the creating what’s next

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves.

Here you are supported, here you are celebrated, here you can thrive.

Your New Role...

The Category Associate is responsible for supporting the Sr. Category Manager overseeing Costumes, Dolls, and Novelty Collectibles within the Toys team.

The ideal candidate should have a minimum of Two (2) years of experience with Category / Licensee Management and knowledge of the licensing and retail landscape in the Toys, Dolls, Novelty and Costumes.

The candidate should have experience in building solid relationships with major brand partners, an entrepreneurial spirit, engaged in external and internal partners, and the breadth of skills required to help execute key initiatives & overall growth of Warner Bros.

Discovery Consumer Products Business. This role will be accountable for day-to-day support of key licensee businesses including coordinating internal and external meetings, liaising with internal teams including Finance, Product Development, Franchise Management, and Retail Business Development in order to maximize the licensed business across Toys for Warner Bros.

Discovery portfolio of brands.

Your Role Accountabilities...

Supporting Category Manager of Toy Categories including, but not limited to Dolls, Costumes & Novelty

Assists in development and execution of long and medium term category strategies (1-2 years out)

Assists in securing quarterly forecast and annual budget for sub-categories

Helps to manage licensees in partnership with Creative in the Product Line Plans

Partners with Licensee, Franchise, Creative and Retail Business Development to drive Franchise initiatives

Coordinates business updates, internal and external formal presentations and strategy discussions

Works across the broader Toy Category team to on various projects and cross functional needs

Qualifications & Experience...

Two or more years of experience in Licensing industry with background in Toys, ideally Dolls, Costumes and / or Novelty categories required

Education, Professional Training, Technical Training or Certification

BA / BS degree in business or related field required

Preferred

Strong licensing acumen and relationship skills

Proven ability to execute strategic and operational plan

Solid negotiating skills with ability to participate in complex retail and licensee agreements

Proven financial responsibility and accountability for category revenue and expenses

Strong collaboration and partnership skills

Proven ability to communicate and collaborate effectively cross-functionally and with senior management

Effective written and oral communication skills. Ability to create & deliver pitches, presentations; solution-selling oriented

Strong organizational / leadership and planning skills required

Strong and varied computer software knowledge required (i.e. Microsoft Word, Excel, PowerPoint)

Knowledge of retail landscape : key retailers, set dates, buying cycles, sell-in process, etc.

Strong and varied computer software knowledge required (i.e. Microsoft Word, Excel, PowerPoint, Teams, Zoom etc)

Ability to work in a team environment with changing priorities; possess flexibility and adaptability skills in addition to strong project management

Exceptional time management and prioritization skills with ability to multi-task with a high degree of attention to detail and accuracy

Well organized with effective and proven planning and follow-through skills

Self-starter, optimistic and dependable

Management has the right to add or change duties and job requirements at any time

How We Get Things Done

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done.

You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us.

Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.