Director, Digital Marketing

Job Details

Description

A Director, Digital Marketing job is available at Ste. Michelle Wine Estates (SMWE). The successful candidate will lead multi-brand portfolio digital and ecommerce strategic initiatives across owned and partner channels.

This role will build and manage cross-channel digital strategy, KPI dashboards, retention and acquisition, campaign creation, content strategy, content syndication, consumer path to purchase, performance marketing, growth marketing, and analytics.

This position reports to the Vice President of Marketing.

This role will require travel to Woodinville, WA if the candidate is not local.

Ste. Michelle Wine Estates is a premium wine company that is proud to call the greater Seattle area our home. We are a collection of distinctive wine estates and maker of some of the finest wines in the world because we value our vineyards and the art of winemaking.

This focus has resulted in our ability to offer our consumers extraordinary and distinctive wines from some of the best regions in the world.

What you will do :

• Lead data-driven strategy for ecommerce and digital initiatives.
• Develop digital marketing strategy across social media, CRM, email marketing, web, and content marketing platforms.
• Create internal and external RFPs, SOWs, proposals, and estimates.
• Build and optimize performance marketing campaigns.
• Manage KPI dashboards · E2E consumer journey orchestration.
• Establish personalization infrastructure across email and SMS.
• Create segmentation and targeting processes.
• Build SEO and SEM infrastructure.
• Manage content and digital creative to support commercial goals.
• Trend mining for new digital mediums / technologies and recommendations
• Manage project and brand-level budgets.
• Lead team of skilled social media managers and digital designers while building strong working cross-functional relationships with stakeholders.
• Determine outsourcing needs and manage these working relationships.
• Work closely with compliance to maintain policies governing the wine industry and SMWE best practices.

Position Requirements :

• 10+ years’ experience with ecommerce, digital marketing, and project management, experience with luxury consumer products is highly preferred.
• BA or equivalent required in related discipline. MBA a plus.
• Ability to work independently, think creatively, solve problems, and take initiative with proven ability to lead cross-functional teams.
• Able to handle mid-level photo retouching and image manipulation.
• Understanding of HTML / CSS, as well as responsive and adaptive web design
• Strong communication and writing skills with advanced computer proficiency (MS Office), and strong Excel skills are a must.
• Understanding of modern technical standards and best practices
• Available for limited business travel (less than 15%)
• History of responsible use of alcohol and other appropriate conduct, as well as fitness to be licensed, permitted, and / or certified by state and / or local regulatory bodies.

Your Compensation :

$120,120.00 - $162,162.00 per year based upon relevant experience.

At Ste. Michelle Wine Estates we believe in paying our employees equal pay for equal work. Individual offers are made dependent upon a candidate’s prior experience and education level as it pertains to the role.

Benefits of working with Ste. Michelle Wine Estates :

Our Total Rewards programs are designed to attract, motivate, and retain talented, curious people with a passion for innovation, collaboration, continuous improvement, and growth.

We offer leading programs that inspire and reward superior performance and foster an inclusive, diverse, and healthy workforce.

• Health Care Coverage including medical, dental, vision & prescription eligible on date of hire for full-time employees
• Paid Vacation & Holidays
• 401(k) with Employer Match and Supplemental Contribution
• Employee Wine Discounts

Culture at Ste. Michelle :

We Challenge : We are driven to succeed in everything we do, and we challenge ourselves and our team to perform at the highest level.

We Care : We put people first our team, our consumers, our customers, our communities.

We Collaborate : We believe there is nothing we can’t accomplish together and we believe lifting up those around us is essential to achieving both individual and collective success.

Harvest your potential, Uncork the possibilities! If you are interested in a Director, Digital Marketing job at Ste. Michelle Wine Estates ,