Job Description
The Media Planner, Social is responsible for developing all elements of a paid media plan including target audience, investment level by platform, measurement KPIs and paid placement recommendations.
The Media Planner, Paid Social must be able to manage day-to-day agency media planning and analysis while maintaining strong relationships with publishers and partner agencies.
This position does not include content development, community management or copy development.
- Assist in overarching paid social media strategy development for top tier clients.
- Determine appropriate audience selection, campaign investment by channel and measurement KPIs for client approval
- Work in conjunction with in-house social media buying team to optimize social buys and discuss insights with clients
- Manage social campaign budgets, including media authorizations and management of billing reconciliation process
- Interact daily and maintain rapport with digital media publishers and clients
- Develop and present concise results presentations highlighting campaign learnings and recommended campaign optimizations.
- Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
- Build, review & monitor campaigns using the vendor platforms across various social media channels including Meta, TikTok, Pinterest, Snapchat and Reddit.
- Assist with social reporting needs, including developing insights for post campaign analysis
- Assist in developing half year tactical plans, ongoing media strategies & recommendations for campaigns
- Leverage past learnings to inform strategy & planning
- Attend and speak to most client meetings on ongoing basis
- Assist in training & providing direction to entry level teammates
- Maintain deep understanding of the social media ad landscape & platforms & be able to lead communication with clients & vendors
Qualifications
- Bachelor degree in related field or equivalent work experience
- 1+ year of experience in social media, advertising or related field
- Experience with various planning and campaign management / ad serving tools and technology (Nielsen, comScore, MRI, MediaTools, DCM)Experience with various social platforms a plus
- Experience analyzing data and market research
- Experience working inside of social buying platforms required.
- Intermediate Excel skills : comfort with pivot tables is a MUST.
- Experience in working with large datasets and performing quantitative analysis.
- Familiarity with basic accounting / math principles; basic statistical analysis experience is a plus
- Must be a self-starter, with strong media agency planning and organizational skills
- Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
- Strong time-management and organizational skills
- Strong written and verbal communication skills with the ability to present to peers and clients
- Proven ability to develop and maintain strong professional relationships with colleagues and vendors
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