Marketing Specialist Social Media Communications

Job Description

We are seeking a dynamic and motivated Marketing Specialist to join our team. In this role, you will play a vital role in managing and growing our social media presence, assist with internal communications projects, and provide marketing support for our sales teams.

The ideal candidate is a creative thinker with excellent communication skills and a passion for marketing.

Key Responsibilities :

Social Media Management :

• Develop, curate, and schedule engaging content across all social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).
• Monitor social media channels for industry trends, customer feedback, and competitor activity.
• Engage with our online community by responding to comments and messages promptly.
• Track and analyze social media performance metrics, adjusting strategies to optimize engagement.

Internal Communications :

• Assist in creating and distributing company newsletters, announcements, and other communication materials.
• Support the planning and execution of internal events and employee engagement activities.
• Collaborate with various departments to gather and share relevant information within the company.

Sales Support :

• Provide marketing collateral and materials to the sales team to support their efforts.
• Assist in the creation and maintenance of brochures and promotional materials.
• Conduct market research to identify potential opportunities and trends.

Qualifications :

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
• 1+ years of experience in social media management or a related role (a strong portfolio can substitute for experience)
• Strong written and verbal communication skills
• Strong organizational skills and the ability to manage multiple tasks simultaneously
• Proficiency in social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and content creation tools (e.g., Canva, Adobe Spark)
• Ability to work independently and as part of a team
• Positive attitude and a willingness to learn

Bonus points for :

• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact)
• Experience with graphic design software (e.g., Adobe Photoshop, Illustrator)
• Experience with Google Analytics and / or social media analytics
• Video editing skills

What We Offer :

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A collaborative and supportive work environment.
• The chance to work with a passionate and innovative team.

Supervisory Responsibility

This position has no supervisory responsibilities.

Work Environment

While performing the duties of this job, the employee regularly works in an office setting.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hand to finger, handle or feel and reach with hands and arms.

The ability to occasionally lift and / or carry objects weighing up to 25 pounds is required. Specific vision abilities required by this job include close, distance and color vision.

While performing the duties of this job, the employee is regularly required to talk or hear at moderate noise levels.

Position Type / Expected Hours of Work

This is a full-time position. Days and hours of work are Monday through Friday, 7 : 30 a.m. to 4 : 30 p.m.

Travel

Little to no travel is expected for this position.