Email Marketing Specialist

Job Title

Email Marketing Strategist

Location

USA - Florida - Orlando - Wycliffe USA Headquarters

Job Description Summary

The Email Marketing Specialist plays a vital role in helping Wycliffe accomplish its Bible translation movement by enhancing our marketing team's capabilities.

This role will be instrumental in shaping our email marketing initiatives leveraging Salesforce Account Engagement (Pardot).

This role is designed for a strategic thinker with enterprise expertise in email marketing tactics, campaign management, and the nuanced use of marketing automation technology.

An in-depth understanding of Salesforce integrations is essential as it will be responsible for designing email campaigns, segmenting email lists, testing and analyzing campaign results, and maintaining databases.

The role demands a proactive approach to elevating our email marketing initiatives, boosting Wycliffe engagement, and playing a crucial role in achieving our organization's ambitious growth targets.

Job Description

Invitation to join God in His mission :

For more than 80 years Wycliffe Bible Translators, Inc. has been committed to ensuring that people from every nation, tribe, people and language (Revelation 7 : 9) have access to God’s Word in a language and format they can clearly understand.

We believe that accurate, clear, and natural translations of the Bible in accessible formats lead to people entering into life-transforming relationships with God.

Wycliffe is a catalyst in the global Bible translation movement, engaging with thousands of partners around the world to collaboratively carry out this work.

Wycliffe’s vision is for people from every language to understand the Bible and be transformed. Our mission is to serve with the global body of Christ to advance Bible translation, and work together so people can encounter God through his word.

Wycliffe is a distinctly Christian community where you can flourish by using your God-given talents and abilities to serve and support the ministry of Bible translation.

Your employment with Wycliffe is not merely a vocation, it is responding and making a commitment to actively participate in what He’s doing around the world.

Your faith, prayers, skills and experiences are foundational to contributing and witnessing God’s Word impacting people around the world.

This is a once-in-eternity opportunity!

We believe the Bible is the inspired Word of God, and is completely trustworthy, speaking with supreme authority in all matters of belief and practice.

Wycliffe’s beliefs and core values can be found . An exemplary standard of ethics, behavior and conduct that reflects biblical principles are lived-out by all staff.

As an active partner in fulfilling the Great Commission, Wycliffe staff embrace and adhere to Wycliffe’s beliefs and core values, all of which are essential to Wycliffe fulfilling its Bible translation mission.

Prayer undergirds Bible translation and is foundational to Wycliffe’s work culture. Our work atmosphere provides numerous opportunities, individually and corporately, to actively live out your faith in Jesus Christ as you work heartily as to the Lord.

As a religious organization and employer, Wycliffe is permitted to and does make employment decisions on the basis of religion, biblical standards and our religious beliefs.

Minimum Spiritual and Personal Commitment :

Demonstrate a personal commitment to Jesus Christ, as evidenced by your personal testimony.

Identify with and participate in a Christian church and proactively seek to grow in your Christian faith.

Establish and maintain a team of prayer partners (minimum 3-5 partners) who commit to praying for you as you respond and commit to your season of ministry at Wycliffe.

Actively participate in corporate prayer and devotional times such as weekly team devotionals, Entermission, Scripture Celebrations, Spiritual Retreats and World Day of Prayer.

Maintain an exemplary standard of Christian ethics, behavior and conduct within Wycliffe and in your public and private life outside of Wycliffe, and agree to abide by Wycliffe’s ethics, behavior and conduct standards at all times.

Demonstrate Christian maturity in all interactions as displayed by good judgment based on biblical values and principles.

Actively incorporate your Christian faith, as well as Wycliffe’s beliefs and core values in all aspects of your daily work.

Job Responsibilities :

Faithfully and regularly pray for the ongoing work of Bible translation and for unreached people groups around the world.

Act as an organizational representative presenting the global ministry of Wycliffe and encouraging interested individuals, organizations and churches to participate in the work of Bible translation.

Develop and manage Wycliffe’s email marketing automation systems and processes, including list management, automation functionality, strategy, and all aspects of email campaigns from creation to post-mortem to ensure the highest quality and drive customer engagement.

Create lists, automation rules, form handlers, Urchin Tracking Modules (UTMs), and drip programs based on marketing strategies and plans.

Incorporate insight from previous sends / tests to ensure we have regular, relevant content to share with our subscribers that will drive engagement and conversion metrics.

Carry out end-to-end production of Wycliffe’s email schedule - brief, build, targeting, QA, send, and report.

Create and implement a testing plan to ensure that subject lines, content, layout, and send times of all emails are optimized based on statistically significant results.

Localize existing automated communications flows and develop new flows to ensure we are making the best use of insight in the timing, targeting, and content of those communications, as well as keeping the content and look and feel up to date with key campaigns.

Ensure CAN-SPAM and GDPR compliance for all email communications and digital products that capture user data.

Maintain strong working relationships with all internal partners and external vendors as appropriate.

Provide direct feedback / analytics with the goal of improving response or engagement.

Working with the web team, design, create and optimize landing pages for lead generation.

Partner with the design team to align textual and visual elements.

Assist with other duties, projects and responsibilities as assigned by the Director of Digital Marketing and / or Vice President of Marketing.

Minimum Skill Sets (KSAs) :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Spiritual Bona Fide Occupational Qualification (BFOQ) : Demonstrates desire and ability to support corporate Biblical and religious goals and participate in regular work-related spiritual activities without reservation as evidenced by your active participation and willingness to pray with and for others;

be a consistent witness for Jesus Christ, maintaining a courteous, Christ-like attitude in all verbal and written, internal and external professional communications.

Work well within your team by demonstrating Christian maturity and the humility that gives appropriate credit to others where it is due.

Be willing to take ownership of shortcomings and faults, admit and own mistakes, receive correction or exhortation and remain teachable with a willingness to learn and grow.

Communication Skills : Excellent verbal and written communication skills. Strong interpersonal and presentation skills as demonstrated by the ability to communicate effectively across diverse interests and within a cross-cultural context.

Ability to relate to people at all levels of positions and backgrounds.

Analytical Skills : Analytical inclination with a focus on specific goal-setting, measurement and ROI orientation.

Organizational Skills : Strong organizational and critical thinking skills; thorough, accurate and detail oriented; able to work independently and with a team.

Project Management : Ability to prioritize, meet deadlines and manage multiple tasks within a project management context.

Technological Proficiency :

Managing end-to-end email production from planning to send.

Building, targeting, sending, and reporting on emails in an ESP.

Creating behavioral triggered email campaigns to drive customer retention.

Running robust controlled tests to understand behavior and optimize performance.

Interrogating campaign data to understand performance of campaigns beyond the topline number.

Willingness to stay current with technological advancements and design trends.

Technical Skills :

Intermediate knowledge of Salesforce.

Intermediate knowledge in Microsoft Office Suite or Google Suite and Adobe Creative Cloud (Photoshop, Illustrator and InDesign).

Intermediate knowledge of HTML5 and CSS including responsive design.

Intermediate knowledge of landing page optimization, analytical software such as GoogleAnalytics and database management tools.

Advanced knowledge of Pardot or other marketing automation software.

Full working knowledge of lead nurturing and demand generation.

Education and Experience :

Bachelor's degree in marketing, advertising, media or related area of study plus five years of experience in digital content production;

or an equivalent combination of education, training, and experience.

Intermediate experience with planning, implementing and analyzing online marketing initiatives across multiple online channels.

Nonprofit ministry experience is also highly beneficial.

Compensation and Benefits :

Wycliffe Bible Translators is a non-profit Christian organization. Wycliffe’s purpose-driven culture allows you to use your gifts and talents to serve the global work and ministry of Bible translation.

The hiring range for this position is $54,448.87-$68,061.09. It is not typical for an individual to be hired at or near the top of the range for the role.

The actual pay rate will be based on various factors such as qualifications, skills and experience, required training, licensure and / or certifications, budget, and location, if applicable.

Additionally, the range for this position is based upon and considers Wycliffe’s non-profit ministry environment.

We offer a comprehensive benefits package including :

Medical, dental, vision, and life insurance options for employees and their eligible immediate family members.

Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).

403b retirement savings matching.

Paid vacation time off up to a max of 10 days in the first year of employment (based on hours worked).

Paid sick time accrued at a rate of 8 hours per month (based on hours worked).

10+ paid holidays.

Short-term disability pay.

Flexible work arrangements and infants in the workplace for most positions.

Detailed information per position is available upon request.

Regular spiritual development, worship, prayer, community gatherings, and connection opportunities for all staff in all locations.

Our Orlando Headquarters features a serene walking path around a small lake, local events, and hybrid work arrangements for most positions.