Position Description
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We are seeking an experienced Director of Marketing and Communications (DMC) to join our team to develop and implement a strategic and effective marketing, communications and public relations program designed to build and strengthen LexArts’ role and reputation in the community.
The successful candidate will be responsible for creating, planning, and executing a variety of marketing and public relations campaigns, as well as developing and maintaining our online presence.
The DMC will also be responsible for developing relationships with media outlets and vendors, and coordinate with internal and external stakeholders to ensure the successful execution of campaigns.
Specific Responsibilities
- Study and understand the history, structure, objectives, programs and needs of LexArts
- Work with LexArts leadership to develop, implement, and manage marketing and communication strategies
- Create, plan, and execute various marketing and advertising campaigns
- Develop and manage the LexArts social media plan
- Develop and maintain website and online presence
- Manage relationships with media outlets and vendors
- Coordinate with internal stakeholders to ensure successful execution of campaigns
- Monitor and analyze the effectiveness of campaigns and adjust strategies as needed
- Develop creative content concepts and execute internally or with contracted sources
- Ensure compliance with local and federal regulations
- Develop and manage budgets for advertising campaigns
- Research and identify new opportunities for media exposure
Required and Preferred Work / Life Experience and Skills
- History of working in nonprofit / arts organization preferred
- Bachelors degree or history of working in marketing, advertising, or related field
- Proven track record of successful campaigns
- Strong knowledge of digital media platforms and best practices
- Excellent written and verbal communication skills
- Strong organizational and problem-solving skills
- Able to work independently and as part of a team
- Able to multitask and prioritize tasks in a fast-paced environment
- Proficient in Microsoft Office Suite and Adobe Creative Suite
- Graphic design skills are a bonus
Indicators of Success
- Articulates LexArts’ mission and programs in an easy and comfortable manner
- Achieves mutually agreed-upon, ambitious and time-bound monthly metrics and annual goals
- Increase in community-wide outreach through media
- Respects confidential matters and practices discretion when sharing information
Job Type : Full-time
Pay : $50,000.00 - $55,000.00 per year
Experience :
- Microsoft Office : 1 year (Required)
- Adobe Creative Suite : 1 year (Required)
- Organizational skills : 1 year (Required)
Ability to Commute :
Lexington, KY 40507 (Preferred)
Work Location : In person
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