Job Description :
- Candidate will help support digital experiences across Client Business Group's wireless and wireline portfolios related to a website redesign project.
- This candidate will help create visitor web experiences that tie seamlessly with media, demand gen and social campaigns, and drive quality visitor traffic and conversions.
- The marketing consultant will interface with key contacts across the business such as integrated marketing, creative, product marketing, and ecommerce, providing web expertise and guidance related to user flow and optimizations.
- Focuses on SEO, conversion optimization, streamlining client's story or messaging, and implementing logical and concise navigation.
- Manages breadth of digital experience initiatives, requiring digital strategy development and execution, project management of content delivery, content authoring, and quality control.
- Interfaces with agencies that help to support the website redesign and SEO for seamless execution and on-time delivery.
- Improves online digital efficiency by optimizing landing page experiences for paid media, e-mail, social and thought leadership campaigns, to generate visitor engagement and conversions.
- Fosters collaboration among internal and external teams for flawless execution and on-time delivery.
Must Have Skills :
- Bachelor's degree
- Six or more years of relevant work experience.
- Proven ability to develop and implement strategic digital marketing plans.
- Proven experience in implementing and delivering value through digital content.
- Knowledge of creative and technical development processes involved in producing web content.
- Strong experience with Adobe Experience Manager (AEM) or another CMS
- SEO knowledge and experience
- Project management, prioritization and proofreading skills
- High energy, self-motivated candidate with excellent interpersonal skills and ability to work independently.
- Outstanding problem solving skills.
Desired Skills :
- Adobe Analytics experience
- Knowledge of Social Media platforms, Marketo, and Salesforce.
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